PROBLEMS AND CHALLENGES OF SUSTAINABILITY IN THE PROFESSIONS (fashion Essay

PROBLEMS AND CHALLENGES OF SUSTAINABILITY IN THE PROFESSIONS ( trend marketing) - Essay ExampleIntroduction Fashion has always been the magnetic core of the matter for most individuals and does not fuddle an age barrier to contain its creativity. Fashion is enjoyed by the teenaged and the old alike, but how far this industry is able to sustain itself is a matter of concern among invent gurus within fashion markets. Sustainable fashion has the backdrop of a developing design philosophy and tries its ruff to cater to people according to changing times, tastes and trends in relation to its sustainability. In our contemporary society, fashion has interpreted on a whole new meaning in relation to the bigger picture involving sustainable designs. The environment is the fulcrum around which sustainable fashion revolves and it seems to have impacted upon the fashion industry in a big way by initiating the production of clothing made from plants such as bamboo, flax, corn and forest pul p. This is because people have become more conscious of their environment and what it has to offer them in terms of eco- chummy products that are not very cost effective but quite safe to use. This research attempts to check how the environment impacts upon the fashion industry and helps in sustaining it. ... Sustainable fashion in simple words is environmental favorable clothing and is part of the larger picture of respectable fashion. According to Vogue of 2008, ethical fashion is not a short term trend, but one that could last for many seasons. (Vogue, 2008) some fashion designers have adopted the concept of sustainability and are making use of more environmentally companionable materials and methods in their clothing production. However, the cost of sustainable fashion clothing in comparison to the traditional conciliate of clothing, is much higher for the simple reason that much greater care has to be taken for the maintenance, industry and transport of these products. I n terms of cost, a sustainable designer has to spend 30% more on organic material than when making use of regular cotton. This is the reason why many sustainable fashion designers are not in the position to manufacture their eco- friendly clothing using100% of organic material. Celebrities like Jennifer Aniston, Cameron Diaz, Stella McCartney, Selma Hayek, and Bono have exhibited a social tariff and solidarity by drawing peoples attention to environmentally friendly fashion and creating an awareness among them. In support of sustainable fashion, many fashion magazines encourage small motion picture spreads to be featured in their magazines. Fashion magazine Elle was the first to initiate a complete resolution on green fashion that was printed on paper that was recycled. Another good example of social responsibility is that of Wal-Mart that has become the largest buyer in the world of organic cotton. In addition to this, Wal-Mart is reducing the use of