Thursday, August 27, 2020

Health and Wellness in the Workplace Essay

Theory Statement: Health and Wellness programs in a working environment can profit representatives by helping them deal with their physical and enthusiastic wellbeing, decrease pressure and give a prize framework program in the working environment. I. Presentation. II. Give Nutrition Programs A. Oversee workers physical and passionate wellbeing 1. Give various workshops to oversee diverse medical problems. 2. Make a program that accommodates your representatives worries in the workplace. III. Advances employee’s immaculate participation A. Forestall employee’s non-attendance 1. By giving arbitrary health check 2. Prize workers for ideal participation in the health programs IV. Diminish Stress in Workplace A. Give breaks to assist representatives with lessening pressure 1. Start a gathering during 15 minutes break to walk 2. Give a back rub specialist once at regular intervals to give 15 minutes back rubs to alleviation stress. 3. Give a pressure the board course for nourishment and excerising. V. Prize System in the work environment to achieve Goals A. Give a prize program to shed pounds and remain soundly 1. An emotionally supportive network for representatives by offering additional days off for doing the projects. 2. Make a reward program for representatives for arriving at wellbeing objectives. VI. End. Assets By: Alden, Sharyn, Regroup, Recharge, Credit Union Magazine, Jul 2007, Vol. 73 Issue 7, p 30-35, 6p; Abstract By: Bulk Tran Sporter, Tax credits proposed for worker wellbeing, Nov. 2007, Vol. 70, Issue 5, p12-12, 1/2p; Abstract By: Shepherd, Leah Carlson, More an ideal opportunity to smell the†¦

Saturday, August 22, 2020

Metro Group

Metro Group Executive Summary: Metro has stepped up to the plate and actualize RFID labeling to all the more likely track its stock and improve its gracefully chain the board. The palette level following which has been executed at specific stores has demonstrated gainful and now Metro is thinking about case level labeling. Given the cost reserve funds, improvement in stock and store level execution, the case level labeling would yield higher investment funds when contrasted with palette level labeling. Since RFID innovation is developing quick the essential expense †cost of labels, would diminishes altogether and in this manner would expand ROI.Therefore, with the presumptions case level labeling is suggested over palette level labeling. In-Store Logistics issue: One factor that adds to in store calculated issues is on rack accessibility of items. There’s about 6% to 10% unavailable rate in basic food item retailing and that is a significant issue in loss of income and po tential loss of clients. The reason for this issue could be that the stock as of now exists available however the in store stock framework isn't sufficiently modern to forestall the issue. RFID, nonetheless, can help improve stock information precision and stock visibility.Another issue is advancement consistence †in view of the various advancements going on per store, the stores do not have the assets to do all the occasions successfully and that could bring about production disappointment because of unsuitable advancements. Utilizing RFID can help in bed and case level by giving exact stock data so makers can perceive how their advancements are getting along just as if markets are holding their finish of the deal. At long last, RFID can improve issues in profitability and work efficiencies. One issue is laborers unfit to find things to genuinely check them with conventional readers.With RFID, the specialist simply should be inside the region so no additional work expected to recognize right bed from inside a case. Another work issue that emerges is a lot of manual work done by laborers to examine things when they show up, with RFID, the beds can simply show up on the spot and simply be emptied rather than physically reviewing codes by laborers. Procedure stream of the flexibly chain: Upon creation, the get together of the beds is directed at the manufacturer’s plant. The beds are put away either at the manufacturer’s stockroom or are sent to a conveyance place (DC).From the DC the beds are either dispatched to one of Metro’s DCs or legitimately to a Metro store. At the Metro DC beds are either kept as they show up or get unbundled and repackaged as blended beds. Each bed contains from 60 to 80 cases with some extraordinary instances of 900cases/bed. The above stream requires high work power. As a following stage, the stock room decides the amount of the item ought to be moved legitimately to the business floor and how much needs to stay in the stock room. There are situations where items set apart for the business floor must be returned back to the stock room because of absence of show space.The items showed at the business floor are likewise moved for limited time occasions. A retail location gets shipments either legitimately from the producer or from an assortment of Metro DCs. Notwithstanding the different areas the shipments began, the size of the beds, the bed blend, the irregularity of the conveyance plans there are likewise situations where an item must be returned for quality issues or item harm. Business Process Optimization at the bed level: The significant contrast among standardized identifications and RFID labels is that RFID labels don't require an immediate view for filtering and processing.This prompts significant procedure robotization any place the procedure examining is required, e. g. filter scanner tag on bed, examine capacity standardized identification to confirm area, forklift driver c hecks standardized tag on bed and so on. At whatever point a bed is inside a perused run from a RFID peruser, the filtering consequently takes places, in this way, the representative doesn’t need to genuinely find and output the tag (ultrahigh recurrence benefits showed in Exhibit 3). Aside from that, RFID labels can store data about the item itself (area, case tallies, and so forth. ).This prompts significant picking and truck stacking process enhancement. At whatever point a bed is made, the quantity of cases and bed area can be put away in the tag and put on the bed. Bed development would then be able to be identified by perusers put inside the distribution center for improved stockroom perceivability. This permits workers to find the beds snappier and lessen the time required to move beds to active docks for shipment. Inbound and outbound bed investigation during the truck stacking process turns out to be quicker, progressively exact, and requires less asset utilization.R FID perusers at the stacking docks will have the option to naturally check the character of a bed when it is moved onto or off the truck, taking out in that way the requirement for manual filtering and examination. Business Process Optimization at the case level: Implementation of RFID labels at the case level decreases the requirement for forklift perusers to tally cases on the beds as the case labels give prompt sign notice of case tally. As beds are put away in the Metro DC for potential case blending, ebb and flow process stream is encouraged by improved productivity of blended bed picking.In expansion, RFID labels distinguish ideal picking ways for the representatives or the best course to take through the distribution center when they look for the items that will comprise of the blended bed. During shrink-wrapping, the need to mark the blended beds is wiped out as case labels will check and inform trucks (headed from Metro DC to Metro stores) for the bed content. Case level RF ID labels additionally wipe out the 1% blended bed case relating process, an aftereffect of an excessive number of or too not many cases being picked for blended beds or wrong cases out and out being picked.The labels on the cases inform workers of inappropriate incorporation or avoidance without the requirement for manual describes. Procedure improvement is encouraged through progressively productive rack restocking at the store level. Just because, workers have improved perceivability of what is in the private alcove, rather than endless supply of reserved alcove things. This will help limit the stock outs yet will likewise improve the stock requesting precision. To wrap things up, capacity mapping used related to case level RFID labels constrains the time required for looking through the recharging cases.When the retail location information shows that a rack is unfilled, representatives are told that renewal is required, have away from of the quantity of that specific thing acces sible in the private alcove, just as the specific reserved alcove thing area. Money saving advantage investigation: Exhibit 1 shows the money saving advantage examination for the usage of RFID either at palette level or case level. In the two situations, Metro would not be creating enough gradual benefits rather than the investment.Certain suppositions were made in regards to average expense of tag, normal number of beds arriving at DC and number of DC. If there should arise an occurrence of palette level labeling, make is set to make enormous reserve funds per plant which is clear from per palette sparing information also. Yet, for the case level labeling, Metro will produce high gradual reserve funds however not more than venture. Accepting that labels and entrance purchased by Metro runs for a long time, Metro will make back the initial investment on its interest in under 2 years and would acquire more than $11M reserve funds every year from there on.

Friday, August 21, 2020

An Introduction To SEO Marketing

An Introduction To SEO MarketingIf you are in the SEO industry, then you must have heard about the A.P.A.R.E.S.C.O.R.P.A.A. report. It has been around for a long time and has been heavily used by SEO professionals around the world. However, if you ask people about the report, you will find that many people do not know exactly what it is all about. For this reason, it is essential to get to know the report before deciding to use it.The report gives a breakdown of different types of marketing campaigns. The different types of marketing strategies being looked at here include paid advertising, social media, and organic search engine marketing. In this article, we shall take a look at each of these different types of campaigns.Pay-per-click (PPC) advertising is the most popular form of SEO marketing today. This form of advertising is widely used as it allows SEO companies to place their ads on the first page of search results. The advantage of PPC advertising is that it allows SEO compan ies to reach a wider range of audience. With this form of marketing, the SEO companies will pay a fixed amount to the web site owner for every person who clicks on the ads. Therefore, it can be said that this form of marketing is very cost effective.Social media marketing is also one of the most popular forms of search engine optimization. It is the way through which the company finds its target audience. With social media marketing, the content provided by the website owners is linked back to the companies. The content will then be viewed by the audience on various social networking sites. Thus, the content on the site will provide more information on the site and help increase the popularity of the business on the social networks.Organic search engine marketing is a type of online marketing strategy that focuses on advertising on websites without spending any money. This form of marketing is in fact very cost effective. In this form of marketing, the website owners will receive fr ee traffic through organic search engine traffic. The website owners will not be charged anything for this form of marketing and thus, will be able to increase the visibility of their website.Of course, there are many other forms of marketing strategies available. This research report only focuses on the major types of marketing strategies. It has also been found that there are several loopholes in this form of marketing. So, it is essential to study the report very carefully before using it. Many marketing strategies in this report actually only work for a short period of time.One of the marketing strategies that is recommended by the A.P.A.R.E.S.C.O.R.P.A.A. report is article marketing. This form of marketing is not a big success and therefore, is not recommended for long term use. It is advisable to only use this form of marketing in the shorter term.Another important aspect which the A.P.A.R.E.S.C.O.R.P.A.A. report is concerned with is keyword selection. SEO companies need to fi nd their target audience and should write their articles using keywords that will best attract their target audience. This type of marketing will ensure that the right audience is targeted and it will help the website owner to find the best keywords.

Monday, May 25, 2020

Outsiders Compare And Contrast Essay - 757 Words

â€Å"The Outsiders†: Compare/Contrast Essay â€Å"The Outsiders† is by far one of my favorite books of all time. I think it’s a great story that tells about how a fourteen-year-old boy overcomes many challenges and learns how to get through each of them individually. â€Å"The Outsiders† is a story about a boy named Ponyboy that lives with his two older brothers, and they have a group of friends, called the Greasers. One day Pony gets upset with his older brother, Darry, and goes to a park with his friend Johnny to calm down. At the park, a group of kids, called Socs, come and start drowning Pony. Johnny gets scared and doesn’t know what to do so he kills one of the Socs. Soon after, Pony and Johnny decide to run away so they wouldn’t have to deal with†¦show more content†¦The book is better because it has more events than the movie. Watching â€Å"The Outsiders† movie, I was a little disappointed when certain events from the book weren’t in the movie. Ponyboy and Cherr y didn’t talk about the sunsets very much in the movie. In the book, they talk about how they admire just sitting and watching the sunsets. Another event that wasn’t in the movie is when Pony and Two-Bit see Johnny’s mother at the hospital. I think that event is really important because it shows a little of what Johnny has gone through at home. However, some may say that the movie is better because it has all of the major events. But, even the less important events are still significant in some way. The book is better because it gives more excitement and emotion. The book just explains each of the events in great detail. I don’t know about other people, but for me the more information there is, the more I understand it. And in the movie of â€Å"The Outsiders†, it does not really say much about what’s going on. For instance, when Johnny dies, in the movie, Ponyboy goes home but it does not tell how long he had been out. In the book, Pony is walking home from the hospital and a man asked him if he wanted a ride (Hinton 151). Though others might think that the movie is better because it visualizes the events that are happening. But, even though it envisions what the book tells about does not mean that it is one hundred percent better. â€Å"The Outsiders† book isShow MoreRelatedCompare And Contrast Essay On The Outsiders2059 Words   |  9 PagesCompare/Contrast Essay - The Outsiders by S.E. Hinton The Outsiders was about the greasers and the Socs. The Socs always jump the greasers, one day Johnny fights back, he ends up killing Bob. Johnny and Ponyboy run away to a church and hide until Dally comes and gets them. They then see the church was burning, Ponyboy and Johnny run into it to save the kids inside. Johnny and Dally get injured, Ponyboy is okay. The greasers win the rumble, the Socs will stay out of the greasers territory, JohnnyRead MoreInsider in Fahrenheit 451 and Extra, a Thousand Years of Good Prayers1646 Words   |  7 PagesPage 1 of 6 The meaning of ‘outsider’ is the person in part of the society. They obey and converge in the social value which set up by the government. In both Fahrenheit 451 and A thousand years of good prayers, we see that there is several of characters absorb the knowledge and social value. These characters are under controlled and they find it is a right way in obeying the structure of the society. ‘Outsider’ in Fahrenheit 451 by Ray Bradbury represents to the main character Montag and otherRead MoreThe Relativity Of Tradition And Modernity1738 Words   |  7 Pagesis more brutal to people or community than modernity? Is modernity drifting apart from tradition as a heretic? Therefore, to compare two societies this essay will provide the main view of modern society s traits and conducts more conform the human beings, to compare two societies, and this essay will only elaborate an opinion is more sympathetic to the modernity. This essay will first state a brief description of tradition and modernity, to explain the distinction between two societies. Then willRead MoreMidterm Essay Questions757 Words   |  4 PagesLIT 201 Midterm Examination-Essay Questions . . You are required to answer at least three of the questions listed below. Indicate which questions you are answering. Review the guidelines below for full details. Each essay response should be approximately 500-750 words. Include your full name, course number, and date in the upper right of your document file before uploading it. Name your document with your first initial, last name, and submit it to the 3.1 Discussion Board forum by ThursdayRead MoreAffect of Vampires on Society1233 Words   |  5 PagesBrittany Nobrega ENG 201 11/19/12 Essay #3 The Vampire Diaries is a CW television series that revolves around a love triangle between two vampire brothers, Stefan and Damon Salvatore, and the main character, Elena. The show takes place in Mystic Falls, a small town with many secrets including witches, vampires, werewolves, ghosts, and hybrids. It is a constant struggle for Elena to keep her family and friends alive with all of the violence vampires and werewolves bring to the town; along withRead MoreEssay on Rhetorical Analysis on High School646 Words   |  3 Pagesor in a drill sergeants sudden bellow. Not only does he get into the descriptions of the girls, but the typical jock. If one was too compare and contrast the people in their high school to the ones that Denby is speaking of, they will be able to pin point them perfectly. Denby uses many examples of stereotypes, but also presents ethos. He takes many movies and compares the characters from both views, so in a way he is strengthing his claim with the same repetiti ve information, but with his own viewsRead MoreDifference Between Traditional And Modern Society Essay1255 Words   |  6 Pagesoffspring’s success. Conversely, the government is exclusively responsible for many of the services in modern society. Therefore, the success of the individual solely depends on the person rather than their families. The purpose of this essay is to compare and contrast the important distinction between traditional and modern society. Furthermore, this paper will demonstrate the different beliefs held by each society and show many distinct comparisons between the two societies, along with the writer’sRead MorePsychological Perspectives On Studying Juvenile Delinquency And Disorder Behavior1642 Words   |  7 PagesThis essay will compare and contrast some psychological and sociological approaches to studying juvenile delinquency and disorder behaviour. The question is what makes people behave disorderly. Youth disorderly behaviours are studi ed using different approaches including psychological and sociological approaches. Both psychological and sociological approaches to studying juvenile delinquency are necessary. This essay starts with outlining and defining disorderly behaviour and juvenile delinquencyRead MoreThings Fall Apart and the Case Against Imperialism1433 Words   |  6 Pages and personal achievement in Igbo culture. How is social life organized? What are the important celebrations? What is the role of war, of religion, and of the arts? What is the role of the individual in relation to the community of Umuofia? Compare /contrast Igbo ways of life, customs, perspectives, beliefs, and values to those of your own culture. 6. What is the importance of drums in the novel? 7. What effect does night have on the people in Ch. 2? What do they fear? How do they deal withRead MoreComparison Between Brazil And Vietnam1200 Words   |  5 PagesIn order to compare and contrast business in Brazil and Vietnam is important to first understand the overviews of each country. The text Managing Cultural Differences begins to layout the historical, political, and economic culture of Brazil in the Latin America section of the book. The first inhabits of Brazil were labeled the Amerindians ( Moran,R.T., Abramson, N.R. Moran, S. V., Harris, P.R., 2014, Pg. 344). The Amerindians were able to develop empires from their basic civilizations and in

Friday, May 15, 2020

The Oil Crisis in the Seventies and The Monetary Policy

In the early seventies of the past century, most of the developed countries’ economies started to tremble due to the unexpected oil shock, fired up by the OAPEC (Organization of Arab Petroleum Exporting Countries) proclaiming a severe restriction in the oil’s supply. Regarding to the macroeconomic theory, at this point the dominant one was still the Keynesian macroeconomics, even though the monetarist theories, coming especially from relevant articles like Friedman (1959, 1968) or Friedman and Schwartz (1969), were starting to get widely accepted by many economists. At this point, most of the Keynesian economists thought that the role of the government in the economy was to play successfully with the so-called Phillips Curve, Phillips (1958), hence adjusting the monetary policies in order to control the unemployment through the inflation rate. At that point, neoclassical economists kept trying to explain growth mostly with basic deterministic models that were completely unable to explain business cycles which, empirically, were shown by the historical data. With the explosion of the oil crisis, many central banks applied what the dominant theory suggested, thus expanding the monetary policy in order to reduce the unemployment with the payoff of a higher inflation rate. As Nelson (2004) points, the results were not as expected: many countries got into severe inflation spirals while not correcting the unemployment and, therefore, while falling deeper into the crisis. ThisShow MoreRelatedA Report On Nigerian Government1250 Words   |  5 Pagescountry makes thru the oil companies operating in their country. Most profits are taken from the public and are kept held with Nigerian officials. People in the Nigeria are currently living in extreme poverty. Government officials are taking all of the profits made from the sales of oil leads to a horrible infrastructure. Nigerian citizens are unable to have access to electricity and water. On another note, CIA World Factbook states that the literacy rate in Nigeria is currently seventy-two percent andRead MoreJamaicss Economic Downfall1444 Words   |  6 PagesInitial Conditions Jamaica approached the International Monetary Fund in 1979 as a result of its chronic balance of payment issues. This problem was triggered chiefly by the oil crises of the mid-seventies and the bauxite industry’s declining revenues. As a result, producers cut production in response to a Government imposed ban on bauxite as a form of retaliation. The government then began borrowing at a rapid pace from the Central Bank and overseas institutions in an attempt to facilitateRead MoreThe Effects Of Inflation On The Economy1572 Words   |  7 Pagesgreatly affected by rampant inflation. How a government can grow their economy sustainably without the damaging effects of rampant inflation is focused on before the conclusion of this paper. Inflation is defined in Macroeconomics, logic, science, and policy, as a sustained increase in the average level of prices of all goods and services. To put in simple words, it means a person has to continually pay more money to get the same amount of goods or services as they acquired before. Inflation is measuredRead MoreEssay on The Economics of Financial Markets1724 Words   |  7 PagesHow exchange rate policies and systems characterize the countries of South America: Exchange rate plays a key role in development of South American economy. The exchange rate has enormously influenced the economy of these regions particularly from 1960’s when the economy was mostly characterized by import substitution, and 1970’s when foreign debt was significantly increased. Exchange rate has been very instrumental in formulation of government policies in these regions. In fact, â€Å"many analystsRead More Economic Policy Essay1579 Words   |  7 Pages Economic Policy in Recent U.S. History In the highly materialistic world that we live in, success is generally measured in financial terms. The same is true in politics, where the success of a politician, especially the President, is measured by how well the economy did during his term in office. It is specifically measured by how well they bring down unemployment, grow the economy and fight inflation. Two basic modes of thought on the subject have pervaded public policy since World War II: supply-sideRead MoreEssay about The fed under alan greenspan2517 Words   |  11 Pagesbanks also sorts checks that are written for other banks and transfer it to the appropriate bank. By far the most important job the Federal Reserve has is maintaining a sound monetary policy. nbsp;nbsp;nbsp;nbsp;nbsp;The high rate of inflation, in the early nineteen-seventies, caused the government to adopt a disastrous policy of direct controls on wages and prices. These controls not only screwed up the functioning of markets in allocating resources, leading to widespread shortages, but these controlsRead MoreThe United States Relations with the Middle East2681 Words   |  11 Pagesconsequently, the U.S. for its backing of Pahlavi’s rule. In the 1970’s, tensions between the Iranian citizens and the government escalated as the people suffered from economic and social inequalities. The country was characterized by urban overpopulation, monetary inflation, and rampant corruption regarding the election of military and political leaders. In addition, many staunch Iranians and clerics viewed the U.S.’s western culture as an eroding and corrupting force on their traditional culture and valuesRead MoreThe Venezuelan Economy And Immigration1468 Words   |   6 PagesItalian shoe makers whose businesses had to shut down due to delinquency and the lack of goods that were undisputable necessary to the success of their bread and butter. Venezuela has a reputation of being the fifth largest oil exporter and owns the largest reserves of non-conventional oil in the world, this has influenced every angle of the country including, it’s history, economy, politics, and it’s culture. What led to the decline of this this country that is so rich in natural resources? Being richRead MoreThe Crisis Of 2008 As The Worst Financial Crisis Since The Great Depression2090 Words   |  9 PagesEconomists describe the global crisis of 2008 as the worst financial crisis since the Great Depression. National banks assisted in bailouts to prevent large financial institutions from collapsing, and that was only prevented by the help of national banks, who assisted in bailouts. Although national banks stepped in, stock markets dropped all over the world. The crisis is the cause for the failure of many businesses and a loss of trillions of U.S. dollars in consumer wealth, along with decreased economicRead MoreChile : An Engine O f Global Growth1471 Words   |  6 Pages2015, and may even encounter a fifth negative year in 2016. In the past couple months; developing countries have begun to see the repercussions of low prices for oil and key commodities (The World Bank, 2015). According to World Bank President Jim Yong Kim, Developing countries were an engine of global growth following the financial crisis, but now they face a more difficult economic environment†(The World Bank, 2015). Despite recent downturns for emerging markets, Chile has been on the up rise since

Wednesday, May 6, 2020

Equality in School Finance Essay - 1142 Words

Equality in School Finance In The Story of the Education Dollar, Odden, Monk, Nakib and Picus describe some basic facts about education spending in the United States to facilitate an understanding of the level and uses of the federal governments policies on education funding. The purpose of the authors discussion is to argue that public education facilities need to change their focus on the consumption of educational resources to a focus on producing high levels of student achievement. They contend that such a redirection in focus will require large improvements in student achievement, given that only about 10 percent of students currently attain the desired level of achievement across the board in mathematics, science, writing,†¦show more content†¦As a result, Odden et al. argue that education spending will need to undergo fundamental restructuring if it will ever successfully improve student achievement. Basically, the long-term task of restructuring education spending must be to quot;get schools t o act more like producers of high levels of student achievement than like consumers of educational resources.quot; However, they note that there are no straightforward ways to ensure the success of the restructuring. However, they maintain that research has demonstrated that all students, despite differences in income and ability, can learn advanced mathematics, science, writing, history and reading comprehension. Traub would take issue with Odden et al.s argument, insofar as they do not consider the considerable additional disadvantages faced by inner-city youth that may affect their ability to achieve in school. Odden et al. note that a reform strategy has been developing over the last five years as a policy approach to support the attainment of the ambitious goals of their own analysis. In particular, they note that the reform strategy includes having the top of the education system create goals, set curriculum standards, and develop tough tests that indicate what students know and can accomplish in core academic subjects. However, the responsibility for accomplishing the stated objectives will reside with each school district. Thus, each school district will have to undergo significant changes in its government,Show MoreRelatedThe State Of The Texas Education System1245 Words   |  5 PagesThe schools and parents in low income areas have often assumed the position of social fears. This relationship of education to the views of Texas society is prevalent throughout the low income areas, thoughtful, and complex. One principle that Texas have had problems coping with, it is the concept of e quality. Equality of opportunity means that no one should be denied equal access to education. Some of the most serious attempts to correct the inherit conflicts, have occurred in the schools. JudicialRead MoreWhy It Is Morally And Financially Favour Many Schools Over Others With Tax Payers Money864 Words   |  4 Pagesof whether it is morally legitimate to financially favour some schools over others with tax payers money. The aim in providing extra finance to less privileged schools is to minimise social stratification which has the biggest effect on division and educational outcomes. Public school’s are not alone in their need for financial assistance in order to rebalance educational equality and thus it can be said every private or public school should be eligible for government assistance. Lack of resourcesRead MoreGetting Money Out Of Politics1037 Words   |  5 PagesDemocracy is undermined when the votes of the wealthy few carry more weight than the rest of societ y. One of the main principles in America is that all citizens are equal. The vote of a homeless person should matter just as much as the wealthy. Campaign finance laws need to change so the use of money from corporations and wealthy donors are limited and transparent. The Federal Election Campaign Act of 1971 (FECA) is a law that created the Federal Election Commission (FEC) which was intended to regulateRead MoreHistory of Education Legislation in the UK1210 Words   |  5 Pagespieces of education-related legislation goes back as far as 1870, when Free State education was introduced. Although school attendance wasn’t compulsory, it did offer children from less privileged backgrounds the opportunity to attend school for free. This is clearly an education policy reducing social class inequality, as it is allowing those having no money being allowed to attend school without having to pay. A second piece of education policy that could be said to have a main aim of reducing socialRead MoreImportance Of Allocation Of Funds In Educational Budget1471 Words   |  6 Pagesrights of stakeholders. For allocations to be correctly appropriated, a school must understand every stakeholder. To understand each stakeholder, multiple strategies for collecting and interpreting information about each stakeholder must be utilized. When collecting information about the school students and faculty, many government websites can assist in the collection process. State and Federal databases will supply the school with essential data such as standardized test scores, ACT score, attendanceRead MoreLack of Education Funding Essay1374 Words   |  6 PagesFairness Principles, 7); but how will students be able to do well in school if they dont have the amount of resources they need because there is little education funding ? To get rid of this problem more funding needs to be made from the federal government, equity must be focused on over equality when funding, and property tax laws shouldnt affect the amount of funding put into local schools. By focusing on equality in the school systems we overlook the deeper problem of unequal education opportunitiesRead MoreA Discussion Of Constitutional Law And Its Relationship With Education1031 Words   |  5 Pages and the Education Service Centers. Therefore, the ever evolving Texas Constitution has a direct influence on school districts and educational administrators. United States Constitution The United States Constitution is considered the law of the land. Although education is not one of the enumerated rights guaranteed through the U.S. Constitution, it does impact the management of schools, particularly with respect to Amendments, which protect the individual rights of students, faculty, and staffRead MoreGay Marriage Should Remain Legal in California998 Words   |  4 Pagesdegree† (Murphy). Although marriage between same-sex marriages interferes with the traditional purpose of marriage, procreation; gay marriage should remain legal in California because it justifies equality by allowing them to be socially accepted in society, it creates equality economically for taxes and finances, and reiterates that religious beliefs in all faiths should not dictate society. The traditional purpose of a marriage is procreation. Many people fear that same-sex marriages will interfereRead MoreNapoleon Bonaparte : A Powerful Person Of The French Revolution947 Words   |  4 Pagesin France, which were in education, law, and finance. Napoleon’s goals were to establish reforms to organize education, law, finance, and religion. Furthermore, he was well know as a revolutionary military with experience in organization, training, and good administrators in the government. He decided to develop the following reform, which he considered as a very important basis for the government. Napoleon built many new lycees, schools for boys age 10 to 16. He recognized the importanceRead MoreAssignment 1-Case Study Application Fiscal Essay1228 Words   |  5 PagesCase Study Application: L.B. Jensen Middle School 1. What is meant by the following terms: adequacy, equality, equitable, human capital, quality? Within the case study, all of the terms mentioned seem to directly apply to the student population, and what a school should be offering them. Also, is describes the qualities the leaderships members need to keep in mind. Everything is to be done for the betterment of the students, and these terms are there to justify that thought. Budgeting should

Tuesday, May 5, 2020

Red Bull Marketing Strategy - Get a Sample Solution

Question: Discuss about theRed Bull Marketing Strategy. Answer: Introduction Red Bull is no doubt a transformed multinational company because of its products that invigorate customers body and mind. The multinational company offers two primary products, and its international success remains a subject of interest for nearly every researcher (Gates 2015). The article opts to address the international marketing strategies the company has used to remain a major global player in the industry of beverage and energy drinks. Interestingly, it is evident that Red Bulls advantage has come from its relative production costs and customer loyalty (Porter 1985). Nevertheless, the company is facing a fierce threat from the major players in the market, in particular, in its penetrated territories. Conversely, the company still enjoys a growth in the international energy drinks industry (Thompson, Rindfleisch Arsel 2006). Therefore, the article examines the role of marketing strategy at all business and corporate levels regarding Red Bull. Expansion of Red Bulls Target Market Since the inception of Red Bull, its target market has remained the generation Y (18-34 years), particularly the male segment market as explained by Ackerman (2013). In fact, the company has strived and invested heavily on various guerrilla tactics to reach this target market including the extreme sports associations, Cliff Driving, and the Red Bull Air Race. Undeniably, this strategy has ostensibly worked for the company. However, the target market is becoming saturated because all the leading brands target the same market using a similar approach (Cnossen, Li, Sampath, Taylor-Maisano Tsonev 2016). To this effect, it would be prudent for Red Bull to broaden its appeal using different strategies. In most cases, the young generation has become more health conscious and have expressed concern about the health effects regarding the energy drinks compared to other generations (Thompson et al. 2006). Similarly, the consumption rate of energy drinks remains low among the women because the y are more responsive to health than men. In response to this saturated market segment, the company needs to introduce zero-calorie and sugar-free editions that would tap into a rapidly growing market share. Montague-Jones (2011) also acknowledges that continued efforts to endorse celebrities and role models in getting around legislations to reach other market shares including the minors before they set their spending habits. However, Red Bulls has disputed these allegations as they levy criticisms. The company must intensify its efforts to attract more women to its products. In fact, it has used high-profile sportspeople including professional golfers including Skier Lindsey Vonn and Alexis Thompson (Bhasin 2012). Red Bull has incessantly operated profitably in a niche segment, especially the soft drink market. The big companies never participated in this market segment, but have invaded the market and are building and protecting market share. The presence of the PepsiCo and Coca-Cola brands and related marketing clouts, they will cause the niche expansion in the next few years (Cnossen et al. 2016). For example, Coca-Cola has stated its position and objective to introduce a one-two punch brand in the growing and profitable energy drink industry. The presence of these companies and anticipated new entrants will expand thus appeal to a broader market share. Red Bull will have to respond to protect its market position and build sales beyond the reproach. Indeed, the new entrants offering the similar drinks at pocket-friendly prices would threaten Red Bull (Red Bull 2013). Similarly, the Coca-Colas established distribution networks will be disastrous to Red Bull because of the credibility and ins tant shelf-space for the Coca-Cola brands in the market (Gates 2015). To this effect, Red Bull must adjust the market strategy so as to survive the competitors onslaught and broaden its target market. Red Bulls Marketing Mix The elements of marketing mix must change because nothing can benefit the firm without adjustments based on the market dynamism. The product is the most important marketing mix that the business should consider changing to improve its competitiveness in the market (Porter 1985). Product The current product line that Red Bull offers seem limited if compared to the competitors. Red Bull faces fierce competition from Rockstar Inc. and Monster Energy that have established a broad range of flavours that have blended well with the targeted market. Rockstar and Monster Energys line of drinks have surpassed the current six flavours that the company has offered to the public (Montague 2013). Undeniably, the three of the Red Bulls flavours have the same flavour. Unfortunately, the product lacks the full flavour, and the other has sugar-free, while the last product has a zero-calorie flavour (Bhasin 2012). The future of the companys product will depend on its efforts to adjust on its flavours. For example, it should introduce a coffee blend because a Java infused energy drink would be relevant in creating an all-natural product (Gates 2015). Coffee is a healthy source, and the company will benefit by offering coffee mixture to help it expand its target market. With this blend, the Austrian company will attract younger generations living off of barista style coffee drinks. Indeed, the strategy will also attract the interests of the older crowds that have always embraced black coffee. Red Bull has failed to tap into new markets, particularly the tea and juice energy drink fusions. By introducing tea union or juice with an energy drink, the company will add a non-carbonated drink to customers. Besides, the strategy will open up the minds of various clients in the market because a juice or tea mix will satisfy the healthy conscious shoppers who rarely consume carbonated drinks (Forseth 2012). Red Bull should offer energy drinks with various caffeine levels so that it can outclass its rivals. Importantly, most of its rivals have offered an extra strength versions with more energy packed drinks compared to its traditional energy drinks. In fact, packing the product in cans is attractive to shoppers because they will believe that the Red Bull Xtra has more values that the original drinks (Gates 2015). Therefore, the company must change its products as a marketing mix by expanding its product line to encompass tea, juice, and coffee flavoured energy drinks. Red Bulls Global Marketing Strategy The company has ostensibly invested in different marketing strategies to meet the expectations of its targeted market. In fact, the gorilla marketing tactics have formed the foundation of Red Bulls marketing strategy (Gebhardt, Carpenter Sherry 2006). Apparently, the conglomerates use different marketing strategies such as event sponsorship, word-of-mouth, sampling programs, advertisement, and point-of-purchase. Red Bull remains the most popular energy drink in the modern world based on its market share. Smith and Atroch (2010) argue that the company is the pioneer in this industry of energy drink. By 2008, the companys market share was 29 percent of the global market. Indeed, in the United States, it occupied 47 percent of the US energy drink market share (Cnossen et al. 2016). For several years, the company has supported athletes because of its athlete drinks. It is evident that the firm uses an innovative marketing strategy that encompasses passive marketing elements including print and television advertisements as managed by the companys House that have incessantly issued the monthly Bulletin magazine. Similarly, the organization has invested in advertising using the modern or active marketing techniques including team ownership, ambush marketing, event organization, and digital marketing like social media, viral advertisements, and blogs (Gates 2015). Red Bull remains a primary example of the ambush marketing because it involves the investment in creativity, knowledge, energy, and time beyond money to realize its objectives. In most cases, Red Bulls ambush marketing has justified its fantastic success thus create a brand buzz, in particularly on the club scene (Red Bull 2013). The company made the local DJs as exhibited in its products thus making the product popular among the clubbers. Roy-Bornstein (2011) views the ambush marketing as seeding. Red Bull has further engaged in active social media marketing efforts to maximize its potential. News Reputation (2012) found that Red Bull was 49.3 percent active on Twitter as many users mentioned it in their tweets. Red Bull has excelled in the event organization and team ownership marketing efforts. However, many critics have questioned why the company has used these techniques instead of sponsorship (Lewis 2013). The company has incessantly failed to offer a full sponsorship. For example, the traditional sponsors of events pay for their logo regarding the team thus derive the marketing value through association. For instance, the Adidas sponsoring the Olympics appeared undermined by the ambush marketing campaigns. For Red Bull, the company has integrated the events and team into its operations and has linked them to its values and branding to overcome any efforts of the competitors ambush marketing strategy. The Red Bull Racing F1 is an event completely sponsored by the company thus compels the cars in the event to have its logo and colours (Cnossen et al. 2016). To this effect, any company intending to associate with the event would find it nearly impossible due to the branding. Red Bull has also established teams such as the New York Red Bull football club, EC Red Bull Salzburg among others (Gebhardt et al. 2006). The rivals can rarely find an opportunity to ambush it in the stadium because the stadium is renamed the companys brand. The Red Bull Arena bares the companys colours and logo thus making the organization make the best investment because it runs these teams as turnover a profit and business. A similar situation is also evident in the in the Red Bull events where its themes with Cliff Diving and Red Bull Flugtag are inevitable (Red Bull Energy Drink n.d). The events remain intrinsically linked preventing ambushing thus allows the company to gain an annual brand interaction with the targeted and potential clients. Recommendations Based on the analysis of the companys operations and activities, it is indisputable that Red Bull has achieved significant success in their market segments. Conversely, some shortfalls have affected its operations, and the company needs to redress them. The worst threat is that of lacking diversity because it only focuses on the on the product, thus exposes it to other major companies including Pepsi-Cola and Coca-Cola that can introduce a better product using a stronger advertisement (Gates 2015). Despite the companys efforts to diversify by adding a sugar-free energy beverage, the effort is insignificance in preventing more influential companies from eating into its energy drink market share. To this effect, the organization needs to focus on unrelated and horizontal diversification strategy so as to expand its product portfolio thus reduces risks. Red Bull should also consider expanding its target market so that it can increase the market size by adopting a progressive diversification approach. Lewis (2013) maintained that the companys current target market seems to be changing and getting older, which are the clubbers, athletes, and students, mainly drawn from generation Y. The proposed change can make its current marketing strategies less effective, hence the need for expanding the target markets or changing the marketing styles. Conclusion The energy drink industry seems to be a productive sector that continues to attract new entrants. The Red Bulls success has attracted many companies, which have made significant efforts to enter and dislodge Red Bull. However, Red Bull appears to be prepared to retain and expand its market share. The competition level remains fierce thus increasing the risk, even for the established firms to lose their market share because of the high rate of substitutability of the energy drinks. The industry and market frequently becoming segmented regained the flavour, low-carbon options, and various sugar-free options. Companies such as Red Bull are finding it hectic to establish an individual image to make them unique and distinctive in the market. The industry is changing as companies are opting for an effective positioning by targeting a particular market share such as women, whose consumption rates remain low compared to men. For the company to overcome stiff competition, it must expand its m arket target and adopt the recommendations as mentioned earlier. Bibliography Ackerman, J, 2013, Jan 26, Ice-cross blends hockey gear and high speed at Red Bull crashed ice world championship, The New York Times, Available at https://www.nytimes.com/2013/01/26/sports/ice-cross-blends-hockey-gear-and-high-speed-at-red-bull-crashed-ice-world-championship.html. [Accessed October 21, 2016]. Bhasin, K, 2012, Feb 6, The marketing strategy this energy drink used to take on Red Bull and become a billion dollar brand, Business Insider, Available at https://www.businessinsider.com/the-marketing-strategy-this-energy-drink-used-to-take-on-red-bull-and-become-a-billion-dollar-brand-2012-2. [Accessed October 23, 2016]. Cnossen, C, Li, Y, Sampath, N, Taylor-Maisano, W, Tsonev, V, 2016, What gives Red Bull Wings: creating a successful market-oriented organization, American Marketing Association, Available at https://www.ama.org/resources/Pages/red-bull-wings-creating-successful-marketing-oriented-organization.aspx. [Accessed October 20, 2016]. Forseth, J, 2012, May 9, Monster Beverage Corporation: Yale investment thesis, Monster Beverage Corporation, Available at https://www.gurufocus.com/news/175109/monster-beverage-corporation-yale-investment-thesis. [Accessed October 20, 2016]. Gates, R C, 2015, Sep 12, Strategic marketing analysis: Red Bull GmbH, LinkedIn, Available at https://www.linkedin.com/pulse/strategic-marketing-analysis-red-bull-gmbh-gates-mba-candidate. [Accessed October 22, 2016]. Gebhardt, GF, Carpenter, GS Sherry, JF, 2006, Creating a market orientation: a longitudinal, multiform, grounded analysis of cultural transformation, Journal of Marketing, vol. 70, no. 4, pp. 37-55. Lewis, M, 2013, Jun 3, Snowboard marketing briefing, Transworld Business RSS, Available at https://business.transworld.net/131703/features/snowboard-market-briefing/?pid=43486. [Accessed October 23, 2016]. Montague, T, 2013, True story: how to combine story and action to transform your business, Harvard Business Review, Available at https://medium.com/book-excerts/e4c7832ee71c. [Accessed October 21, 2016]. Montague-Jones, G, 2011, Red Bull denies child marketing claims in new study, Beverage Daily, Available at https://www.beveragedaily.com/Regulation-Safety/Red-Bull-denies-child-marketing-claims-in-new-study. [Accessed October 23, 2016]. News Reputation, 2012, Oct 27, Monster energy drink: FDA probe reputation crisis measuring the contagion effect to top of mind brand Red Bull, Reputation Metrics, Available at https://reputation-metrics.org/2012/10/27/monster-energy-drink-fda-probe-reputation-cris-measuring-the-contagion-effect-to-top-of-mind-brand-red-bull/. [Accessed October 22, 2016]. Porter, ME, 1985, Competitive advantage, (1st Ed), Free Press, New York. Red Bull Energy Drink, n.d, National Red Bull Flugtag, Redbullflugtagusa.com, Available at https://redbullflugtagusa.com. [Accessed October 20, 2016]. Red Bull, 2013, Company: Red Bull, Energydrink.redbull.com, Available at https://energydrink.redbull.com/company. [Accessed October 21, 2016]. Roy-Bornstein, C, 2011, Just say no to energy drinks, Paediatrics for Parents, vol. 27, no. 7/8, pp. 11-12. Smith, N, Atroch, A L, 2010, Guaranas journey from regional tonic to aphrodisiac and global energy drink, Evidence-Based Complementary and Alternative Medicine, vol. 7, no. 3, pp. 279 282. Thompson, C J, Rindfleisch, A Arsel, Z, 2006, Emotional branding and the strategic value of the doppelganger brand image, Journal of Marketing, vil. 70, no. 1, pp. 50-64.

Sunday, April 12, 2020

Implementing Effective Electronic Archiving and the implementation Challenges from an IT Perspective

Introduction In the world today, most organizations are faced with a variety of issues related to creation and retention of information, primarily brewed by the greatly growing electronic information volumes, complex regulatory and rigid constraints, and storage issues.Advertising We will write a custom research paper sample on Implementing Effective Electronic Archiving and the implementation Challenges from an IT Perspective specifically for you for only $16.05 $11/page Learn More Extant literature demonstrates that as contemporary organizations continue to rely more and more on electronic technology to generate, process, store, communicate, and use information in their everyday engagements, the volume of the records being created in electronic format continue to increase exponentially (Lin et al, 2003), as is the need to urgently address the issue of how these large volumes of electronic data could be electronically archived for future use (Abbot, 200 2). Yet, a strand of existing literature (e.g. Abbot, 2002; Philips, 2001) demonstrates that most organizations continue to be held back by an intricate web of challenges in their attempt to implement an effective electronic archival infrastructure, with most of the challenges resonating along the continuum of technological limitations, monetary constraints, and skills shortages. The present paper seeks to illuminate critical knowledge on how modern-day organizations can go about implementing an effective electronic archiving infrastructure to preserve their electronic records, as well as the challenges that these organizations can possibly face during implementation. In addition, the paper will address some germane issues which could assist organizations circumvent the challenges and lay the framework for the implementation of a successful electronic archiving infrastructure. While electronic archiving is relatively new as a retention technique in the business scene, organizations operating in the 21st century have no option than to embrace it if they are to remain competitive and results-oriented. Understanding Electronic Archiving from an Information Technology Perspective Seadle (2006) cited in Moghaddam (2008) notes that the word ‘archiving’ refers to the integrated â€Å"†¦process of storing physical objects, generally though not exclusively paper-based, in a physical location, such as a room or a building, to maintain that object’s physical integrity and its intellectual context as could be represented by other objects within an archive† (p. 84).Advertising Looking for research paper on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More Electronic archiving, however, is marginally associated with physical objects and physical storage as it utilizes emerging information and communications technologies (ICTs) to preserve large volumes of data in virtual environments (Ashkhoj et al, 2011). Consequently, electronic archiving delineates â€Å"†¦all activities employed to ensure continued access to digital resources which have retained properties of authenticity, integrity and functionality† (Moghaddam, 2008, p. 84). As noted in the literature, computer science, or more specifically the computer-based information technology, acts as the core framework or facilitator to electronic archiving, not only due to its capacity to connect nations globally but also its efficiency in ensuring that ideas are shared easily and effectively (Laha, 2011; Castell, 1999). Implementing Effective Electronic Archiving Infrastructure IT-based support environments for electronic archiving, also known as digital preservation, have complex multifaceted nature and scope involving not only the technological facets making up the infrastructure, but also the social, cultural, and behavioural characteristics which to a large extent inform the needs and aspirations of respective org anizations and their employees (Laha, 2011). The intersection between technological aspects of the electronic archiving on the one hand and the sociocultural and behavioural aspects of the enterprise and its workers on the other is therefore a fundamental aspect of any effective implementation of the infrastructure. For instance, organizations that make immense investments to put in place a state-of-the-art electronic archiving system without taking the initiative to train its workers on the use and functionality of the system will possibly fail to reap the benefits accruing from the infrastructure, such as reduced operational costs as well as ensuring the safety and integrity of the electronic documents held in such an infrastructure (Stamatiadis, 2005). It therefore follows that such organizations cannot remain competitive. An effective infrastructure in electronic archiving needs to be implemented in such a manner that the global communication needs of the relevant stakeholders w ill be sufficiently met Consequently, it is imperative for the information technology (IT) component of the organization to develop programs that not only ensure universal utilization across the global landscape, but facilitate adequate communication regarding business issues and project a structured system of information sharing (Castell, 1999).Advertising We will write a custom research paper sample on Implementing Effective Electronic Archiving and the implementation Challenges from an IT Perspective specifically for you for only $16.05 $11/page Learn More To effectively implement an electronic archiving system, the IT component of the organization must also ensure that corporate intellectual property rights are well safeguarded to curb potential litigation effects (Laha, 2011). Indeed, it is imperative to note that the legal penalties associated with intellectual property rights may bring undesirable ramifications to the organizations, such as susta ined losses and bankruptcy. It is necessary to underline the fact that bankrupt enterprises cannot retain their competitiveness in the market. More important, organizations intending to implement an effective electronic archiving infrastructure need to put in place a team that would spearhead the process and ensure that all technological and legal requirements are met (Garie Chartelaine, 2009). As noted by Sprague (2005), it is important to adequately satisfy the technological requirements of the project, such as investing in the latest software and hardware, as the electronic archiving infrastructure is predominantly embedded in an IT-enabled framework. This implies that the choice of technology to be used will ultimately determine the value of the infrastructure, and if the investment made will influence the competitiveness of the organization in the market. This assertion is reinforced by Stamatiadis (2005), who suggests that organizations that compromise on their technological requirements by installing low-cost, low-utility devices and software only have themselves to blame when such infrastructure leads to loss of business, unsatisfactory clients, loss of critical information and other operational predicaments occasioned by limitations in technology. The adequate satisfaction of legal requirements is critically important to guarantee that the implementation of the electronic archiving infrastructure does not in any way breach legal statutes and regulations prescribed in any given country (Garrie Chartelaine, 2009).Advertising Looking for research paper on it? Let's see if we can help you! Get your first paper with 15% OFF Learn More It is only through team involvement that inter-country regulations and statutes can be established, and standardization and stabilization processes instituted to ensure that the organization is able to develop one infrastructure that could be used in multiple countries where the organization has business interests. Standardization and stabilization of processes, according to the literature, is bound to reduce legal suits and conflicts of interests, while fostering understanding and promoting effective communication in all parts of the world (Laha, 2011; Abbot, 2002; Garrie Chartelaine, 2009). Here, it should be remembered that legal suits occasioned by non-compliance drain organizational financial and non-financial resources, which may ultimately lead to insolvency or bankruptcy. When working with the team, the IT component of the team should put in mind the fact that electronic archiving is a long term project (Seadle, 2010), and that there is need to constantly monitor and revise the entire infrastructure (Lin et al, 2003). Consequently, IT representatives from different countries should be summoned from time to time so that an evaluation on the performance of the infrastructure in their countries can be done. This will inarguably assist in making amendments that will result to superior performance of the electronic archiving infrastructure (Garrie Chartelaine, 2009), a predisposition that is also likely to trigger the formation of a results-oriented organization that is keen on sustaining its competitive acumen in the market (Seadle, 2010). The individual components of the infrastructure that is to be put in place have to be considered independently of each other, rather than putting emphasis on the whole system (Lin et al, 2003). For example, when coming up with the components that are needed to send an email, it is mandatory for IT technicians to ensure that reception can occur throughout the world rather than having different settings for different cou ntries. However, there exists the possibility that a certain region in the world may not have the capacity to receive some services due to settings problems. With this in mind, it is the responsibility of the IT component of the organization and the IT representatives in different countries to develop network connection systems that allow for access of information at the lowest possible network connectivity (Garrie Chartelaine, 2009; Ashkhoj, 2011). Such an arrangement, according to these authors, will deal with the need to constantly upgrade systems that are in use in order to access information. Here, it is important to note that it is a costly affair for the organization to engage in a type of infrastructure that will require constant upgrading when manpower resources and finances to purchase the software are put into consideration (Lin et al, 2003). According to Geoffrey (2004), a technical team should be in place all the time to ensure that there is no problem with any compone nt of the infrastructure, which may ultimately lead to destabilization of services. It is the responsibility of the technical team to constantly monitor the infrastructure through the many IT programs under its disposal (Rosenau Singh, 2002). Therefore, according to Shailendra et al (2002), it is important to have a technical team in place so that in case of any problems, the necessary changes can be made so that various businesses can proceed smoothly. Such an arrangement, in my view, is instrumental not only in shaping the tenets of a results-oriented organization but also in ensuring the enterprise remains ahead of its competitors. Obstacles to the Implementation of an Effective Electronic Archiving Infrastructure Although many organizations and institutions of learning have succeeded in establishing effective electronic archiving infrastructure (Abbot, 2002), the area is still faced with a myriad of implementation and operational challenges. Available literature demonstrates th at it is often a difficult task for IT experts to develop an infrastructure that will ensure universal utilization of the archived electronic materials due to the differences in rules and regulations that govern certain actions in various countries across the world (Lin et al, 2003). This problem may be further compounded by reception challenges, encountered due to differences in latitude (Geoffrey, 2004). The huge volume of data that is expected to be held and managed by the infrastructure has put considerable strain on available technologies. Indeed, some of the information to be archived, such as bank data, is very sensitive to be entrusted to a number of shaky digital archiving solutions found in the market. However, this does not mean that there are no genuine solutions for extremely sensitive data; rather, the market is abuzz with complex electronic archiving solutions such as the systems used to preserve scientific electronic journals (Moghaddam, 2008), but the cost is way be yond reach to some small and mid-range organizations as well as the majority of start-ups (Seadle, 2010). Consequently, financial constraints become another impediment toward the implementation of an effective electronic archiving infrastructure. According to Koontz (2008), the technicalities involved in installing and implementing such an infrastructure are way beyond reach for a many small-scale and medium-range enterprises. Lack of education, adequate training on the used of IT-oriented systems, and lack of awareness, not only continue to water down the gains that could have already been made in this sphere but also acts as impediments to the successful uptake of technology to serve the needs and aspirations of the organization (Lin et al, 2003; Seadle, 2010). For a project of this magnitude and scope to be implemented effectively, organizations need to train their workers as well as clients about its operational functionalities, and how it could be used to stimulate profitabilit y and competitiveness of the organization. In this context, organizations need to appropriate adequate resources to the training of their key personnel and partners in an attempt to ensure that investments in electronic archiving infrastructure diametrically trigger organizational results and competitiveness. Additionally, it is important to note that the solutions offered by electronic archiving infrastructure are beyond technology alone; rather, available literature demonstrates that when workers are introduced to a powerful technology, an intricate and emergent interplay between the workers behavioural characteristics and the operational functionalities provided by the new technology takes place (Laha, 2011), thus the need for organizations to conduct adequate training and awareness on the use of such systems for profitability and competitiveness. Stamatiadis (2005) is of the opinion that â€Å"†¦digital archives face specific challenges linked to physical storage media as well as hardware and software longevity† (p. 56). For instance, some of the software used in electronic archiving may become obsolete due to the limitation of time, thus making information or data stored using such software to become useless due to failure decode it after a long storage period. Consequently, organizations need to assume a cautious position when investing in electronic hardware and software to ensure that they do not lose critical data through embracing time-constrained technology. Conclusion The present discussion has oscillated around how organizations can implement effective electronic archiving infrastructure, and the obstacles that come into play while engaging in such an exercise. Additionally, some solutions to the obstacles have been mentioned. It is evident that organizations today, more than ever before, need to embrace an effective electronic archiving infrastructure to promote organizational growth and competitiveness while curtailing any scenarios that may either lead to loss of data or compromise the authenticity and integrity of critical information. The onus, in my view, lies in the organizations’ capacity to be able to catapult their IT departments into action, and availing the needed resources to them to necessitate the development of a blueprint which could then be used to implement such a system. Many organizations have already invested in this technology, and a majority takes pride in the operational functionalities which could be brought into the organizational culture and processes through the adoption and implementation of electronic archiving infrastructure. To remain competitive and results-oriented, therefore, modern-day organizations have no option than to embrace the new technology. Reference List Abbot, B. (2002). Electronic renaissance: Rebirth, Renewal and Reinvention. Archives Journal, 42(1) 15-31. Ashkhoj, J., Sugimoto, S., Nagamori, M. (2011). Preserving records in the cloud. Records Management J ournal, 21(3), 175-187. Castell, M. (1999). Information Technology, Globalization and Social Development. Web. Garrie, D. Chatelain, J. (2009). How to Implement Effective Electronic Archiving. Web. Geoffrey, E. (2004). Global business information technology: an integrated systems approach. New York: Pearson/Addison Wesley. Koontz, L. (2008). Information Management: Challenges in Implementing Records Archive: Congressional Testimony. New York: DIANE Publishing. Laha, A. (2011). On challenges and opportunities of designing integrated IT platforms for supporting knowledge works in organizations. The Journal of Decision Makers, 36(3), 21-46. Lin, L.S., Ramaiah, C.K., Wal, P.K. (2003). Problems in the preservation of electronic records. Library Review, 52(3), 117-125. Moghaddam, G.G. (2008). Preserving scientific electronic journals: A study of archiving initiatives. The Electronic Library, 26(1), 83-96. Philips, J.T. (2001). Should PDF be used for archiving electronic records? Informa tion Management Journal, 35(1), 60-63. Rosenau, J. N. Singh, J.P. (2002). Information Technologies and Global Politics. Web. Seadle, M. (2010). Archiving in the networked world: Interoperability. Library Hi Tech, 28(2), 189-194. Shailendra, P., Prashant, P., Ronald, Z. (2002). The Global issues of information technology management. New York: Idea Group Inc (IGI). Sprague, R.H. (1995). Electronic document management: challenges and opportunities for information systems managers. MIS Quarterly, 19(1), 29-49. Stamatiadis, D. (2005). Digital archiving in the pharmaceutical industry. The Information Management Journal, 39(4), 54-59. This research paper on Implementing Effective Electronic Archiving and the implementation Challenges from an IT Perspective was written and submitted by user Paulina Herman to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Tuesday, March 10, 2020

How Many Words in a Novel Word Counts Per Genre [Examples]

How Many Words in a Novel Word Counts Per Genre [Examples] How Many Words in a Novel? Exact Word Count Guide Per Genre [With Examples] How many words are in a novel? After allWriting too many words in your novel is just as embarrassing as not writing enough.A books word count does matter and if you get it wrong, this can impact your book sales, reviews, and its overall performance.But thats why were here.To not only help you understand how many words are in a novel, but how many should be in your specific book depending on what youre writing.Because yes, different types of books require different book lengths.Not only do you need to know how many words are in a novel, but also why and how the genre youre writing it can change this word count.This is how many words are in a novel:How many words in a memoir 45,000 to 80,000How many words in a self-help book 30,000 70,000How many words in a fantasy novel 50,000 150,000How many words in a sci-fi novel 50,000 150,000How many words in a romance novel 50,000 90,000How many words in a mystery novel 40,000 80,000How many words in a horror novel 40,000 80,000How many words in a dystopian novel 60,000 -120,000How many words in a contemporary novel 60,000 90,000How many words in a young adult book 60,000 90,000How many words in a middle-grade book 20,000 55,000NOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Self-Publishing Program. Learn more about it hereHow many pages is 1000 words?1000 words single-spaced is about 1 page in Microsoft Word, Google Docs, or equivalent software. 1000 words in a book is about 3 pages.One thing to keep in mind with how many pages is 1000 words is that it depends on the text, its size, and the spacing youre using.For example, if you write 1000 words on a page in Google Docs, but maintain double spacing, that would be about two pages. However, if your text is smaller than 12 and you use a different spacing variation, it may only be one to one and a half pages.Heres how you can make 1000 words be more than two pages:Increase the font size by .5 or 1 pointIncrease the line spacingChange the size of all the punctuation to be largerHow many words per page in a book?Ultimately, you can expect there to be roughly 300 words per page in a book you write as a whole. Because dialogue requires paragraph breaks, there will be fewer words than if you have a few pages of full paragraphs instead of dialogue.On average, there are about 300 words per page in a book. This number can vary depending on if youre writing dialogue or how short each paragraph is. How to Find How Many Words are in Your Novel So FarKnowing where to look to locate your word count will help you determine how long your book is actually going to be once its finished and you publish it (which youll learn to do in the next step).Finding your books word count depends on which writing software youre using to write it.Heres how to find your books word count for a number of writing softwares:Microsoft Word: The word count for your book in Microsoft Word will be l ocated in the bottom left corner next to the page number.Google Docs: To find the word count in Google Docs using a mac, you can hit Command Shift C (Control Shift C on Windows) and a box will pop up. You can also go to Tools Word CountScrivener: If youre using this writing tool, just go to Scrivener Preferences Editing and then select live counts to show the word count box and character on the bottom bar.Pages: To view word count in Pages on a mac, go to the toolbar and click View Show Word Count.Open Office: If youre using open office, the word count is visible in the bottom left corner.Book Length CalculatorThe best way to find out how many pages will be in your book is to use this calculation method:Take your current word count and divide it by 300. This will give you the approximate number of pages that will be in your book.Heres the book length calculator formula again:Current word count à · 300 = estimated pages in your bookFor example, if you write a book thats 80,0 00 words long, you would fill in that formula like this:80,000 à ·Ã‚   300 = 266.7 pagesKeep in mind that this is not a perfect way to calculate the number of pages your book will be. However, this rough estimation can help you understand the approximate length of your book.How many words in a novel?How many words in a novel vary depending on genre, audience, and the story itself. Generally speaking, the average novel word count is between 60,000 and 90,000 words.The amount of words in your novel does matter. Depending on your genre, having too many or too little can not only hurt your book sales, but also cause fewer 5-star reviews (which also hurts your sales).This is how many words to have in a novel for each genre.#1 How many words in a memoir?On average, when writing a memoir should not exceed 90,000 words and that is a stretch when it comes to memoir word count.We recommend memoirs be between 45,000 to 80,000 words in order to maintain intrigue and reduce intimidation. This means your memoir will average between 150 and 265 pages.When readers see that a memoir exceeds 300 pages, it sets up a red flag in their mind. Even if theyre interested in the memoir, a very lengthy memoir is often indicative of something reminiscent of an autobiography (which is basically a timeline of life events) versus a personal life telling with a theme or message.Exceptions for memoir word count:Youre famous or well-known. Anyone who already has an audience can get away with a longer memoir simply because people have already shown interest in your life. Theyre more likely to want more rather than less.Your memoir contains multiple lessons or messages. If your memoir is in several parts or you have a few messages to get across, you can write a longer memoir. Keep in mind, however, that it may be more beneficial to write two memoirs instead of one massive one.Its your first draft word count only. Its okay if your first draft is over 90,000 words. Oftentimes, professional editi ng will cut down the unnecessary information so your memoir is the appropriate word count.Average book length for a memoir: 45,000 80,000#2 How many words in a self-help book?Any self-help or motivational nonfiction book should be between 30,000 and 70,000 wordsThis means your book will be between 100 and 230 pages in total.Those looking for help through a book in this genre dont want a massive novel to go through just to read what they need. For that reason, if you have a motivational or self-help book idea, keep it at a lower word count will actually help you more.For example, our own Student Success Strategist, Lisa Zelenak, wrote this book called Find Your Thing. Its a self-help book detailing how to escape monotony in your early 20s and do work that actually matters.Find Your Thing is about 30,000 words and, with formatting, 178 pages long.The reason this book does well is because it is not a super lengthly novel. With a self-help book, your audience wants to learn something and they want to learn it sooner rather than later.Average self-help book length: 30,000 70,000 words#3 How many words in a fantasy novel?The average fantasy novel should have between 50,000 and 150,000 words. However, the true word count depends on the category in which youre writing.If youre writing a young adult fantasy novel, you should keep your word count below 90,000 words or 300 book pages.This is due to the audience youre reaching preferring that length.If youre writing an adult fantasy novel or an epic fantasy novel (like Game of Thrones), your word count can skew higher at 90,000 200,000 words.Not all fantasy novels are epic fantasy novels. Epic fantasy is a sub-genre beneath fantasy and encompasses very long journey-specific plots. Authors who write in this style are George R.R. Martin, Brandon Sanderson, and the late J.R.R. Tolkien.Average book length for fantasy novels: 50,000 150,000 wordsNOTE: We cover everything in this blog post and much more about the writing, marketing, and publishing process in our VIP Fiction Self-Publishing Program. Learn more about it here#4 How many words in a science fiction book?Science fiction books typically have between 50,000 and 150,000 words, like fantasy novels. This puts them at between 170 500 pages.This specific genre has a lot of flexibility with word and page count due to the variety of plot types and story arcs.Here are some popular sci-fi novels and their word counts:Hitchhikers Guide to the Galaxy by Douglas Adams 50,895 wordsEnders Game by Orson Scott Card 100,609 words Fahrenheit 451 by Ray Bradbury 46,118 wordsI, Robot by Isaac Asimov – 69,000 wordsThe Stand by Stephen King 500,000 wordsThe Martian by Andy Weir 104,588 wordsAs you can see, word count for science fiction books vary widely. However, we do not suggest writing a novel of 500,000 words unless you as established as Stephen King is.Average science fiction book length: 50,000 150,000 words#5 How many words in a romance n ovel?Romance novels often run between 50,000 and 90,000 words on average.Romance is a unique genre because the plot is all about two characters and their adventure with one another. For that reason, writing a long, lengthy book just about their romance can become a problem for the readers.This is why romance books tend to be below 90,000 words.The more you write, the more you run the risk of losing your readers attention and motivation to keep reading.A popular romance novel thats a great example of keeping your story shorter rather than longer is The Notebook by Nicholas Sparks.This book only has 52,000 words and has become one of the most recognizable romances of our time.Average romance book length: 50,000 90,000 words#6 How many words in a mystery novel?Mystery novels do best if theyre written between 40,000 and 80,000 words.Writing more than 80,000 words can become difficult, as you have to ensure your readers dont know the answer behind the mystery.As with anything, the more you say, the easier it is to decipher the clues underneath, which is what you dont want when it comes to a mystery novel.For example, Agatha Christie, one of the bestselling mystery writers of all time, write between 40,000 and 60,000 words per book.Average mystery book length: 40,000 80,000 words#7 How many words in a horror novel?Horror is much like mystery in the sense that you dont want to drag these novels on too long. Therefore, we advise writers to stick between 40,000 to 80,000 words for horror novels.As an example, The Turn of the Screw by Henry James is 42,211 words long.Average horror book length: 40,000 80,000 wordsDo you have what it takes to become a published author?Take this quick quiz to find out!Take the Quiz Now#8 How many words in a dystopian novel?Typical dystopian novels run between 60,000 and 120,000 words, though this genre has the flexibility to be longer.Because dystopian is often a sub-genre, meaning it usually has a broader genre within it like fanta sy or sci-fi, theres room to expand and grow these types of novels.Here are some popular dystopian novel word counts: The Handmaids Tale by Margaret Atwood 90,240Red Rising by Pierce Brown 124,749 wordsThe City of Ember by Jeanne DuPrau 59,937As you can see, this genres word count bounces all over the place. Just keep your intended audience in mind (young adult, middle-grade), in order to know how many worse to write.Average dytopian book length: 60,000 120,000 words#9 How many words in a contemporary book?In a typical contemporary book, you will have between 60,000 and 90,000 words.One popular example of a contemporary novel is Simon vs. the Homo Sapiens Agenda by Becky Albertalli, which stands at 60,965 words in total.Contemporary novels typically dont exceed 90,000 words particularly because theyre focused around modern problems versus anything other wordly. This means if you write too long of a book, you run the risk of losing your readers attention.Average contemporary boo k length: 60,000 90,000 words#10 How many words in a young adult novel?Young adult books range between 60,000 and 90,000 words. Unless youre writing a young adult epic fantasy, which can go up to 150,000 words.Young adult is a category more than a genre, but its important to keep this in mind when writing a book in any genre.Your audience matters because different age ranges prefer different lengths of books. An older audience, like new adult or adult, is far more likely to consumer a book thats over 100,000 words, whereas a younger audience like young adult only has the attention span for less than 90,000 words.#11 How many words in a middle-grade book?Middle-grade books are best if kept between 20,000 and 55,000 words in order to maintain the attention of readers this age.Anything longer can be difficult for a younger audience to consume and retain all of the information. Therefore, cap your first draft off at 65,000 words with the intent to cut out what you dont need when you ship it off to your editor.Keep in mind that these word counts are guidelines. One thing we teach here at Self-Publishing School is that you must first know the rules before you can confidently break them.Ready to start your book now?Now that you know how many words your book should be, its time to actually start writing those words!But first, make sure you know what you need to about how to write a book so you dont make the mistakes so many before you have

Sunday, February 23, 2020

Take Our Responsibility in Groups Essay Example | Topics and Well Written Essays - 1000 words

Take Our Responsibility in Groups - Essay Example In most cases, when people are in a group they think and do things differently than as they would when they are alone. For instance, in cases where there is a dangerous incidence, it can be observed that most people particularly women will respond by running away in order to seek help. In so doing this, they might be at a risk of landing in problems but at the end they could be safe. However, if people are in a group and such a dangerous incident happens, it can be noted that most of them will respond by holding back. In the essay, Carol Tavris noted that such response is not because â€Å"people are lazy, cowardly or have 50 other personality deficiencies; it has more to do with the nature of groups than the nature of individuals.† In relation to this, there are several examples given in the essay to illustrate and justify such a response and show what people did in reality. In one experiment, the experiment settings was set in such a way that students sat in a room, either alone or in groups. They were then exposed to an emergence incidence that included a smoke. Later, the student’s response was monitored. In this case, it was observed that Students, who were alone responded first by hesitating for a minute, then later got up, and checked where the smoke was coming from. Afterwards, they responded by reporting the incidence/emergency to the authority. On the other hand, the students who were sitting in groups never made any move. They were seen to sit for about six minutes in the smoke until the level where they could barely see properly. They responded by rubbing their eyes as well as coughing. Basing on this given example in the essay, it can be noted that when people are in a group and an emergence happens or a dangerous incident which is risky to their lives. They will respond by taking no action at that point in time. This could be because they might assume that nothing should be done since the situation has

Friday, February 7, 2020

Analyzing a movie Term Paper Example | Topics and Well Written Essays - 1750 words

Analyzing a movie - Term Paper Example Others had to work in the diamond mines; they were slaves in their own country. Diamonds were what RUF primarily sought and they were essential for RUF’s survival so that they could use them to get weapons. Diamonds were not only mined by the inhabitants of the country, but they were not used by them. They were sold off by RUF through Liberia, which was Sierra Leone’s neighboring country and the president there supported the RUF. The country was also stripped of its assets and the diamonds which were known as blood or conflict diamonds because they were found and mined in the war zone areas and funded insurgencies. Then they were traded all around the world through Liberia. (Mitchell, Zwick and Herskovitz) The movie is set in 1999 and the lives of an Anglo mercenary and a fisherman in Sierra Lone coincide with an American reporter. They are Danny Archer, Solomon Vandy and Maddy Bowen respectively. Solomon’s town is ravaged by the RUF troops and rebels cause the v illagers to run for their lives. The RUF took children and trained them to be their soldiers and basically killers and this violent war began in which there 10,000 of these child soldiers. Solomon is forced to work in the mines for diamonds and so is his son. The kids from Sierra Lone are shown as being below the RUF members and the children are taught to become part of them and forget their own; in other words they become terrorists. Solomon stumbles across a huge pink diamond and hides it and struggles to do that till the end. In jail Danny Archer’s and Solomon’s paths cross and there is again a mix in races between the Anglo mercenary who lived in Zimbabwe and the rural poor of Sierra Lone. Everyone’s goal is still the same regardless of their race or class: to get the blood diamonds before anyone else gets to them. There is a gender bias in the movie since apart from one woman, the rest aren’t highlighted, they being the rural poor and the women in Si erra Lone who suffer terrible hardships as well, mostly with their hands and feet cut off and the movie is predominantly male in nature since the struggle is between the two male actors. Maddy Bowen brings in a further blend of ethnicities because she is an American reporter with her own agenda: she wants to write a story on the blood diamonds and their corporations and this also brings in a tone of an American reporter in a place where women reporters were unheard; in fact the entire movie depicts reporters and such concepts as being predominantly absent in the rural poor areas of Sierra Lone. (Mitchell, Zwick and Herskovitz) The romantic connect in the movie is also between the Anglo and the American ethnicities and Bowen agrees to Archer’s proposal for a story in return for help in looking for Solomon’s family. There is also a hearing in South Africa where Maddy and Solomon travel together where solutions to the blood diamond problem are discussed at the Kimberly Co nference. Solomon again seems to represent the lower class; he is awkward in the court room setting in a suit, and in the room full of groomed people talking about problems they couldn’t relate to since they weren’t experiencing it made him feel further alienated. The Kimberly Process Certification Scheme was an outcome of the conference in 2000 and it was finally implemented in 2003; according to this scheme the diamonds

Wednesday, January 29, 2020

Minerals and Energy Resources Essay Example for Free

Minerals and Energy Resources Essay We require metals for making machines, sands and gravels for making roads and buildings,  sand for making computer chips, limestone and gypsum for making concrete, clays for making ceramics, gold, silver, copper and aluminum for making electric circuits, and diamonds  and corundum (sapphire, ruby, emerald) for abrasives and jewelry. A mineral deposit is a volume of rock enriched in one or more materials. In this sense a mineral refers to a useful material, a definition that is different from the way we defined a mineral back in Chapter Here the word mineral can be any substance that comes from the Earth. Finding and exploiting mineral deposits requires the application of the principles of geology that you have learned throughout this course. Some minerals are used as they are found in the ground, i. e. they require no further processing or very little processing. For example gemstones, sand, gravel, and  salt (halite). Most minerals must be processed before they are used. For example: * Iron is the found in abundance in minerals, but the process of extracting iron from different minerals varies in cost depending on the mineral. It is least costly to extract the iron from oxide minerals like hematite (Fe2O3), magnetite (Fe3O4), or limonite [Fe(OH)]. Although iron also occurs in olivines, pyroxenes, amphiboles, and biotite, the concentration of iron in these minerals is less, and cost of extraction is increased because strong bonds between iron, silicon, and oxygen must be broken. * Aluminum is the third most abundant mineral in the Earths crust. It occurs in the most common minerals of the crust the feldspars (NaAlSi3O8, KalSi3O8, ; CaAl2Si2O8, but the cost of extracting the Aluminum from these minerals is high. Thus, deposits containing the mineral gibbsite [Al(OH)3], are usually sought. This explains why recycling of Aluminum is cost effective, since the Aluminum does not have to be separated from oxygen or silicon. Because such things as extraction costs, manpower costs, and energy costs vary with time and from country to country, what constitutes an  economically viable deposit  of minerals varies considerably in time and place. In general, the higher the concentration of the substance, the more economical it is to mine. Thus we define an ore as a mineral deposit from which one or more valuable substances can be extracted economically. Extraction of this oil also requires heating the rock and is therefore energy intensive and not currently cost effective Coal Coal  is a sedimentary/metanorphic rock produced in swamps where there is a large-scale accumulation of organic matter from plants. As the plants die they accumulate to first become peat. Compaction of the peat due to burial drives off   volatile components like water and methane, eventually producing a black- colored organic- rich coal called lignite. Further compaction and heating results in a more carbon- rich coal called bituminous coal. If the rock becomes metamorphosed, a high grade coal called anthracite is produced. However, if temperatures and pressures become extremely high, all of the carbon is converted to graphite. Graphite will burn only at high temperatures and is therefore not useful as an energy source. Anthracite coal produces the most energy when burned, with less energy produced by bituminous coal and lignite. Coal is found in beds called seams, usually ranging in thickness from 0. 5 to 3m, although some seams reach 30 m. Two major coal producing periods are known in geologic history. During the Carboniferous and Permian Periods, the continents were apparently located near the equator and covered by shallow seas. This type of environment favored the growth of vegetation and rapid burial to produce coal. Known reserves of coal far exceed those of other fossil fuels, and may be our best bet for an energy source of the future. Still, burning of the lower grades of coal, like lignite and bituminous coal produces large amounts of waste products that pollute the atmosphere. This problem needs to be overcome before we can further exploit this source of energy. Bottom of Form

Tuesday, January 21, 2020

Cinematography in Godfather the Movie Essay examples -- Film Mario Puz

Mario Puzo’s "The Godfather" was the first and most influential gangster movie that paved the way for gangster movies of the future. The movie was directed by Frances Ford Copolla, who made many different ingenious ways to portray this gangster classic. The movie was a very subversive movie, and one of the first of all time.The Godfather has a many different uses of light settings through the whole movie, in which the movie can be interpreted on. The lighting in "The Godfather," is very dim and is often said to be compared with a Rembrant. The lighting suggest many things throughout the film like a painting. The light scenes in the movie are to portray the Corleone family as good people, someone you could relate to not look down upon. Such as the wedding scene. The scene is very happy and bright, to make you start off to think that the Corleone’s are loving family, and family minded people. The dim light in the film is used to induce fear and death. Such as the scene where Don Corleone gets shot, or when Mike is going to kill the two people in the restaurant. The scene that contradicts the lighting theory is the heart attack of Don Corleone, but it could be look at as a happy time, a time of rebirth, Michael’s coming into power. "The Godfather," shows a tremendous amount of family values throughout the film. I think the best line in the film is when Don says to Mike " A man who does not spend time with his family is not a man." A good example of the Corleone’s family value...

Sunday, January 12, 2020

Bullying and Marsh Et Al Essay

Everyday thousand of teens wake up terrified of attending school. About one in seven schools, a child is either a bully or a victim of bullying. Bullying is simply defined as a type of aggressive behavior that involves intent to cause harm and a power imbalance (Olweus, 1999). Bullying can range anywhere from psychological, physical (involving kicking and punching), verbal or cyber abuse. Bullying among children can be considered as a form of abuse’ (0-). It has been put forward that bullying is a division of aggressive behavior and has been further characterized as repetitive and ‘an inability on behalf of the victim to defend him or herself’ (Farrington, 1993, cited it Sapouna, 2008). We learn from Sapouna (2008) that bullying can take the form of ‘verbal (name calling), physical (hitting, kicking) or relational (deliberate exclusion from a group, spreading of malicious rumors). After extensive research in Scandinavia, Olweus(1993, cited in Kumpulainen et al.,1998) proposed that bullying can be carried out by one or more adolescents and usually occurs on repeated occasions, and to some extent, it occurs in all schools. Recently bullying amongst young people has gain notoriety in the press due to the extreme results it has had on certain young individuals. An example of this is Sian Yates, a 13 year old girl who committed suicide after repeated bullying (Daily Mail, 2007). Despite the press attention given to these cases, the extreme consequence of suicide does not occur in the majority of cases. Victims can suffer from a range of harmful effects such as humiliation, anxiety, depression, difficulty with interpersonal relationships, and emotional instability. This lead to the finding of Kumpulainen et al., (1998) that ‘bullying is a common phenomenon among children who are psychologically disturbed.’ The writer went on to say that there are ‘higher rates of psychological distress among both bullies and victims’ than those not involve. However, the literature is consistent in noting that the ‘bullied victims are the most troubled of the bully, victim, bully –vict im triad’ (Juvonen et al., 2003; Ma, 2001; Pellegrini, 2002; Pellegrini et al., 1999;Salmivalli & Nieminen, 2002, cited in Cunningham, 2007). Should these lead agencies to focus more on protecting the victim? Some schools have decided that the way forward is to have zero tolerance policies. This may include all students who bully. However, if certain researcher’s numbers are correct it could mean excluding from school, forty percent of the school aged population. Given the widespread nature of the problem can zero tolerance really mean, â€Å"Zero tolerance†? We learn from the NHS ‘website teens for health’ (2008) that ‘anyone can be singled out by bullies.’ The NSPCC found that 31 per cent of children had been bullied at some point (Teens for health, 2008). This being the case, can anyone be bullied? Black and Jackson (2007) have put forward that there lies and ‘an imbalance of power’ between the parties involved in bullying. ‘The bully is stronger through social status, physical prowess, age, cognitive abilities or skill.’ Is this imbalance of power the sa me across the genders? There is an extensive body of literature that suggests that boys are more likely than girls to be bullies as well as victims (Nansel et al.2001; Boulton & Smith, 1994; Boulton & Underwood, 1992, cited in Marsh, Parada, Craven, &Finger, 2004). This doesn’t mean girls cannot be bullies. Stephenson and Smith (1989, cited in Kumpulainen et al., 1998) found that girls as well as boys fitted into the ‘five main groups of people involved in bullying’. These are: ‘dominating bullies, anxious bullies, bully-victims, classical victims, and provocative victims.’ These traits were also found by Sourander,Helstelà ¤, Helenius and Piha (2000) to have clinical implications. Sourander et al., (2000) noted that ‘Bullying is especially associated with aggressive and antisocial behavior while victimization is associated with internalizing problems.’ Whitney and Smith, (1989, cited in Kumpulainen et al., 1998) found ‘bullies to be more prone to have criminal convictions later in life, and more likely to be involved in serious, recidivist crime’. Are criminal convections later in life a fair punishment for their actions? Or should something be done to help the bully? This leads to the question as what is the nature of these young people that make them prone to being a victim or a bully. In the search for a personality construct, many researchers have come to the agreement that ‘bullies are deficient in social information processing or may be intellectually disadvantaged’ (Besag, 1989, cited in Marsh et al., 2004). The work of Crick and Dodge (1994, cited in Marsh et al., 2004) explained that bullies responses to social situations are being met with a filtration process. This ‘cognitive filter’ is based on an aggressive individual interpreting neutral or ambiguous cues as hostile and therefore, making them more likely to engage in aggressive behaviors’ (Marsh et al., 2004). This was also seen to be the case in Bosworth, Espelage, and Simon (1999, cited in Marsh et al., 2004) when ‘a sample of adolescent high school students showed that misconduct, anger, and beliefs supportive of violence were significantly related to bullying behaviors’. Although bullying is an aggressive act, this does not imply that bullies and aggressive or conduct-disordered individuals are a homogenous group. Sutton et al (1999, cited in Marsh, 2004) put forward that bullies were part of a complex environment where they are require to ‘negotiate and attribute mental states to themselves and others to explain or predict their behavior.’ This idea contravenes the notion that ‘bullies are cognitively inept or simple in their inte ractions with peers’ (Sutton et al 1999, cited in Marsh, 2004). References â€Å"Bullying†. Violence Prevention. 1 Dec. 2012 http://www.violencepreventionworks.org/public/olweus_history.page Dawkins, J. L. (1996). Bullying, physical disability and the pediatric patient. Developmental Medicine and Child Neurology, 38 603-612. Espelage, D. L., Holt M. K., & Henkel, R. R. (2003). Examination of peer group contextuals effects on aggressive behavior during early adolescence. Child development, 74, 205-220. Pelligrini, A. D. (2002) Bullying and victimization in schools: A Dominance relations perspective . Educational Psychologist, 37, 151-163.