Health and Wellness in the Workplace Essay

Theory Statement: Health and Wellness programs in a working environment can profit representatives by helping them deal with their physical and enthusiastic wellbeing, decrease pressure and give a prize framework program in the working environment. I. Presentation. II. Give Nutrition Programs A. Oversee workers physical and passionate wellbeing 1. Give various workshops to oversee diverse medical problems. 2. Make a program that accommodates your representatives worries in the workplace. III. Advances employee’s immaculate participation A. Forestall employee’s non-attendance 1. By giving arbitrary health check 2. Prize workers for ideal participation in the health programs IV. Diminish Stress in Workplace A. Give breaks to assist representatives with lessening pressure 1. Start a gathering during 15 minutes break to walk 2. Give a back rub specialist once at regular intervals to give 15 minutes back rubs to alleviation stress. 3. Give a pressure the board course for nourishment and excerising. V. Prize System in the work environment to achieve Goals A. Give a prize program to shed pounds and remain soundly 1. An emotionally supportive network for representatives by offering additional days off for doing the projects. 2. Make a reward program for representatives for arriving at wellbeing objectives. VI. End. Assets By: Alden, Sharyn, Regroup, Recharge, Credit Union Magazine, Jul 2007, Vol. 73 Issue 7, p 30-35, 6p; Abstract By: Bulk Tran Sporter, Tax credits proposed for worker wellbeing, Nov. 2007, Vol. 70, Issue 5, p12-12, 1/2p; Abstract By: Shepherd, Leah Carlson, More an ideal opportunity to smell the†¦

Metro Group

Metro Group Executive Summary: Metro has stepped up to the plate and actualize RFID labeling to all the more likely track its stock and improve its gracefully chain the board. The palette level following which has been executed at specific stores has demonstrated gainful and now Metro is thinking about case level labeling. Given the cost reserve funds, improvement in stock and store level execution, the case level labeling would yield higher investment funds when contrasted with palette level labeling. Since RFID innovation is developing quick the essential expense †cost of labels, would diminishes altogether and in this manner would expand ROI.Therefore, with the presumptions case level labeling is suggested over palette level labeling. In-Store Logistics issue: One factor that adds to in store calculated issues is on rack accessibility of items. There’s about 6% to 10% unavailable rate in basic food item retailing and that is a significant issue in loss of income and po tential loss of clients. The reason for this issue could be that the stock as of now exists available however the in store stock framework isn't sufficiently modern to forestall the issue. RFID, nonetheless, can help improve stock information precision and stock visibility.Another issue is advancement consistence †in view of the various advancements going on per store, the stores do not have the assets to do all the occasions successfully and that could bring about production disappointment because of unsuitable advancements. Utilizing RFID can help in bed and case level by giving exact stock data so makers can perceive how their advancements are getting along just as if markets are holding their finish of the deal. At long last, RFID can improve issues in profitability and work efficiencies. One issue is laborers unfit to find things to genuinely check them with conventional readers.With RFID, the specialist simply should be inside the region so no additional work expected to recognize right bed from inside a case. Another work issue that emerges is a lot of manual work done by laborers to examine things when they show up, with RFID, the beds can simply show up on the spot and simply be emptied rather than physically reviewing codes by laborers. Procedure stream of the flexibly chain: Upon creation, the get together of the beds is directed at the manufacturer’s plant. The beds are put away either at the manufacturer’s stockroom or are sent to a conveyance place (DC).From the DC the beds are either dispatched to one of Metro’s DCs or legitimately to a Metro store. At the Metro DC beds are either kept as they show up or get unbundled and repackaged as blended beds. Each bed contains from 60 to 80 cases with some extraordinary instances of 900cases/bed. The above stream requires high work power. As a following stage, the stock room decides the amount of the item ought to be moved legitimately to the business floor and how much needs to stay in the stock room. There are situations where items set apart for the business floor must be returned back to the stock room because of absence of show space.The items showed at the business floor are likewise moved for limited time occasions. A retail location gets shipments either legitimately from the producer or from an assortment of Metro DCs. Notwithstanding the different areas the shipments began, the size of the beds, the bed blend, the irregularity of the conveyance plans there are likewise situations where an item must be returned for quality issues or item harm. Business Process Optimization at the bed level: The significant contrast among standardized identifications and RFID labels is that RFID labels don't require an immediate view for filtering and processing.This prompts significant procedure robotization any place the procedure examining is required, e. g. filter scanner tag on bed, examine capacity standardized identification to confirm area, forklift driver c hecks standardized tag on bed and so on. At whatever point a bed is inside a perused run from a RFID peruser, the filtering consequently takes places, in this way, the representative doesn’t need to genuinely find and output the tag (ultrahigh recurrence benefits showed in Exhibit 3). Aside from that, RFID labels can store data about the item itself (area, case tallies, and so forth. ).This prompts significant picking and truck stacking process enhancement. At whatever point a bed is made, the quantity of cases and bed area can be put away in the tag and put on the bed. Bed development would then be able to be identified by perusers put inside the distribution center for improved stockroom perceivability. This permits workers to find the beds snappier and lessen the time required to move beds to active docks for shipment. Inbound and outbound bed investigation during the truck stacking process turns out to be quicker, progressively exact, and requires less asset utilization.R FID perusers at the stacking docks will have the option to naturally check the character of a bed when it is moved onto or off the truck, taking out in that way the requirement for manual filtering and examination. Business Process Optimization at the case level: Implementation of RFID labels at the case level decreases the requirement for forklift perusers to tally cases on the beds as the case labels give prompt sign notice of case tally. As beds are put away in the Metro DC for potential case blending, ebb and flow process stream is encouraged by improved productivity of blended bed picking.In expansion, RFID labels distinguish ideal picking ways for the representatives or the best course to take through the distribution center when they look for the items that will comprise of the blended bed. During shrink-wrapping, the need to mark the blended beds is wiped out as case labels will check and inform trucks (headed from Metro DC to Metro stores) for the bed content. Case level RF ID labels additionally wipe out the 1% blended bed case relating process, an aftereffect of an excessive number of or too not many cases being picked for blended beds or wrong cases out and out being picked.The labels on the cases inform workers of inappropriate incorporation or avoidance without the requirement for manual describes. Procedure improvement is encouraged through progressively productive rack restocking at the store level. Just because, workers have improved perceivability of what is in the private alcove, rather than endless supply of reserved alcove things. This will help limit the stock outs yet will likewise improve the stock requesting precision. To wrap things up, capacity mapping used related to case level RFID labels constrains the time required for looking through the recharging cases.When the retail location information shows that a rack is unfilled, representatives are told that renewal is required, have away from of the quantity of that specific thing acces sible in the private alcove, just as the specific reserved alcove thing area. Money saving advantage investigation: Exhibit 1 shows the money saving advantage examination for the usage of RFID either at palette level or case level. In the two situations, Metro would not be creating enough gradual benefits rather than the investment.Certain suppositions were made in regards to average expense of tag, normal number of beds arriving at DC and number of DC. If there should arise an occurrence of palette level labeling, make is set to make enormous reserve funds per plant which is clear from per palette sparing information also. Yet, for the case level labeling, Metro will produce high gradual reserve funds however not more than venture. Accepting that labels and entrance purchased by Metro runs for a long time, Metro will make back the initial investment on its interest in under 2 years and would acquire more than $11M reserve funds every year from there on.

An Introduction To SEO Marketing

An Introduction To SEO MarketingIf you are in the SEO industry, then you must have heard about the A.P.A.R.E.S.C.O.R.P.A.A. report. It has been around for a long time and has been heavily used by SEO professionals around the world. However, if you ask people about the report, you will find that many people do not know exactly what it is all about. For this reason, it is essential to get to know the report before deciding to use it.The report gives a breakdown of different types of marketing campaigns. The different types of marketing strategies being looked at here include paid advertising, social media, and organic search engine marketing. In this article, we shall take a look at each of these different types of campaigns.Pay-per-click (PPC) advertising is the most popular form of SEO marketing today. This form of advertising is widely used as it allows SEO companies to place their ads on the first page of search results. The advantage of PPC advertising is that it allows SEO compan ies to reach a wider range of audience. With this form of marketing, the SEO companies will pay a fixed amount to the web site owner for every person who clicks on the ads. Therefore, it can be said that this form of marketing is very cost effective.Social media marketing is also one of the most popular forms of search engine optimization. It is the way through which the company finds its target audience. With social media marketing, the content provided by the website owners is linked back to the companies. The content will then be viewed by the audience on various social networking sites. Thus, the content on the site will provide more information on the site and help increase the popularity of the business on the social networks.Organic search engine marketing is a type of online marketing strategy that focuses on advertising on websites without spending any money. This form of marketing is in fact very cost effective. In this form of marketing, the website owners will receive fr ee traffic through organic search engine traffic. The website owners will not be charged anything for this form of marketing and thus, will be able to increase the visibility of their website.Of course, there are many other forms of marketing strategies available. This research report only focuses on the major types of marketing strategies. It has also been found that there are several loopholes in this form of marketing. So, it is essential to study the report very carefully before using it. Many marketing strategies in this report actually only work for a short period of time.One of the marketing strategies that is recommended by the A.P.A.R.E.S.C.O.R.P.A.A. report is article marketing. This form of marketing is not a big success and therefore, is not recommended for long term use. It is advisable to only use this form of marketing in the shorter term.Another important aspect which the A.P.A.R.E.S.C.O.R.P.A.A. report is concerned with is keyword selection. SEO companies need to fi nd their target audience and should write their articles using keywords that will best attract their target audience. This type of marketing will ensure that the right audience is targeted and it will help the website owner to find the best keywords.

Outsiders Compare And Contrast Essay - 757 Words

â€Å"The Outsiders†: Compare/Contrast Essay â€Å"The Outsiders† is by far one of my favorite books of all time. I think it’s a great story that tells about how a fourteen-year-old boy overcomes many challenges and learns how to get through each of them individually. â€Å"The Outsiders† is a story about a boy named Ponyboy that lives with his two older brothers, and they have a group of friends, called the Greasers. One day Pony gets upset with his older brother, Darry, and goes to a park with his friend Johnny to calm down. At the park, a group of kids, called Socs, come and start drowning Pony. Johnny gets scared and doesn’t know what to do so he kills one of the Socs. Soon after, Pony and Johnny decide to run away so they wouldn’t have to deal with†¦show more content†¦The book is better because it has more events than the movie. Watching â€Å"The Outsiders† movie, I was a little disappointed when certain events from the book weren’t in the movie. Ponyboy and Cherr y didn’t talk about the sunsets very much in the movie. In the book, they talk about how they admire just sitting and watching the sunsets. Another event that wasn’t in the movie is when Pony and Two-Bit see Johnny’s mother at the hospital. I think that event is really important because it shows a little of what Johnny has gone through at home. However, some may say that the movie is better because it has all of the major events. But, even the less important events are still significant in some way. The book is better because it gives more excitement and emotion. The book just explains each of the events in great detail. I don’t know about other people, but for me the more information there is, the more I understand it. And in the movie of â€Å"The Outsiders†, it does not really say much about what’s going on. For instance, when Johnny dies, in the movie, Ponyboy goes home but it does not tell how long he had been out. In the book, Pony is walking home from the hospital and a man asked him if he wanted a ride (Hinton 151). Though others might think that the movie is better because it visualizes the events that are happening. But, even though it envisions what the book tells about does not mean that it is one hundred percent better. â€Å"The Outsiders† book isShow MoreRelatedCompare And Contrast Essay On The Outsiders2059 Words   |  9 PagesCompare/Contrast Essay - The Outsiders by S.E. Hinton The Outsiders was about the greasers and the Socs. The Socs always jump the greasers, one day Johnny fights back, he ends up killing Bob. Johnny and Ponyboy run away to a church and hide until Dally comes and gets them. They then see the church was burning, Ponyboy and Johnny run into it to save the kids inside. Johnny and Dally get injured, Ponyboy is okay. The greasers win the rumble, the Socs will stay out of the greasers territory, JohnnyRead MoreInsider in Fahrenheit 451 and Extra, a Thousand Years of Good Prayers1646 Words   |  7 PagesPage 1 of 6 The meaning of ‘outsider’ is the person in part of the society. They obey and converge in the social value which set up by the government. In both Fahrenheit 451 and A thousand years of good prayers, we see that there is several of characters absorb the knowledge and social value. These characters are under controlled and they find it is a right way in obeying the structure of the society. ‘Outsider’ in Fahrenheit 451 by Ray Bradbury represents to the main character Montag and otherRead MoreThe Relativity Of Tradition And Modernity1738 Words   |  7 Pagesis more brutal to people or community than modernity? Is modernity drifting apart from tradition as a heretic? Therefore, to compare two societies this essay will provide the main view of modern society s traits and conducts more conform the human beings, to compare two societies, and this essay will only elaborate an opinion is more sympathetic to the modernity. This essay will first state a brief description of tradition and modernity, to explain the distinction between two societies. Then willRead MoreMidterm Essay Questions757 Words   |  4 PagesLIT 201 Midterm Examination-Essay Questions . . You are required to answer at least three of the questions listed below. Indicate which questions you are answering. Review the guidelines below for full details. Each essay response should be approximately 500-750 words. Include your full name, course number, and date in the upper right of your document file before uploading it. Name your document with your first initial, last name, and submit it to the 3.1 Discussion Board forum by ThursdayRead MoreAffect of Vampires on Society1233 Words   |  5 PagesBrittany Nobrega ENG 201 11/19/12 Essay #3 The Vampire Diaries is a CW television series that revolves around a love triangle between two vampire brothers, Stefan and Damon Salvatore, and the main character, Elena. The show takes place in Mystic Falls, a small town with many secrets including witches, vampires, werewolves, ghosts, and hybrids. It is a constant struggle for Elena to keep her family and friends alive with all of the violence vampires and werewolves bring to the town; along withRead MoreEssay on Rhetorical Analysis on High School646 Words   |  3 Pagesor in a drill sergeants sudden bellow. Not only does he get into the descriptions of the girls, but the typical jock. If one was too compare and contrast the people in their high school to the ones that Denby is speaking of, they will be able to pin point them perfectly. Denby uses many examples of stereotypes, but also presents ethos. He takes many movies and compares the characters from both views, so in a way he is strengthing his claim with the same repetiti ve information, but with his own viewsRead MoreDifference Between Traditional And Modern Society Essay1255 Words   |  6 Pagesoffspring’s success. Conversely, the government is exclusively responsible for many of the services in modern society. Therefore, the success of the individual solely depends on the person rather than their families. The purpose of this essay is to compare and contrast the important distinction between traditional and modern society. Furthermore, this paper will demonstrate the different beliefs held by each society and show many distinct comparisons between the two societies, along with the writer’sRead MorePsychological Perspectives On Studying Juvenile Delinquency And Disorder Behavior1642 Words   |  7 PagesThis essay will compare and contrast some psychological and sociological approaches to studying juvenile delinquency and disorder behaviour. The question is what makes people behave disorderly. Youth disorderly behaviours are studi ed using different approaches including psychological and sociological approaches. Both psychological and sociological approaches to studying juvenile delinquency are necessary. This essay starts with outlining and defining disorderly behaviour and juvenile delinquencyRead MoreThings Fall Apart and the Case Against Imperialism1433 Words   |  6 Pages and personal achievement in Igbo culture. How is social life organized? What are the important celebrations? What is the role of war, of religion, and of the arts? What is the role of the individual in relation to the community of Umuofia? Compare /contrast Igbo ways of life, customs, perspectives, beliefs, and values to those of your own culture. 6. What is the importance of drums in the novel? 7. What effect does night have on the people in Ch. 2? What do they fear? How do they deal withRead MoreComparison Between Brazil And Vietnam1200 Words   |  5 PagesIn order to compare and contrast business in Brazil and Vietnam is important to first understand the overviews of each country. The text Managing Cultural Differences begins to layout the historical, political, and economic culture of Brazil in the Latin America section of the book. The first inhabits of Brazil were labeled the Amerindians ( Moran,R.T., Abramson, N.R. Moran, S. V., Harris, P.R., 2014, Pg. 344). The Amerindians were able to develop empires from their basic civilizations and in

The Oil Crisis in the Seventies and The Monetary Policy

In the early seventies of the past century, most of the developed countries’ economies started to tremble due to the unexpected oil shock, fired up by the OAPEC (Organization of Arab Petroleum Exporting Countries) proclaiming a severe restriction in the oil’s supply. Regarding to the macroeconomic theory, at this point the dominant one was still the Keynesian macroeconomics, even though the monetarist theories, coming especially from relevant articles like Friedman (1959, 1968) or Friedman and Schwartz (1969), were starting to get widely accepted by many economists. At this point, most of the Keynesian economists thought that the role of the government in the economy was to play successfully with the so-called Phillips Curve, Phillips (1958), hence adjusting the monetary policies in order to control the unemployment through the inflation rate. At that point, neoclassical economists kept trying to explain growth mostly with basic deterministic models that were completely unable to explain business cycles which, empirically, were shown by the historical data. With the explosion of the oil crisis, many central banks applied what the dominant theory suggested, thus expanding the monetary policy in order to reduce the unemployment with the payoff of a higher inflation rate. As Nelson (2004) points, the results were not as expected: many countries got into severe inflation spirals while not correcting the unemployment and, therefore, while falling deeper into the crisis. ThisShow MoreRelatedA Report On Nigerian Government1250 Words   |  5 Pagescountry makes thru the oil companies operating in their country. Most profits are taken from the public and are kept held with Nigerian officials. People in the Nigeria are currently living in extreme poverty. 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Exchange rate has been very instrumental in formulation of government policies in these regions. In fact, â€Å"many analystsRead More Economic Policy Essay1579 Words   |  7 Pages Economic Policy in Recent U.S. History In the highly materialistic world that we live in, success is generally measured in financial terms. The same is true in politics, where the success of a politician, especially the President, is measured by how well the economy did during his term in office. It is specifically measured by how well they bring down unemployment, grow the economy and fight inflation. Two basic modes of thought on the subject have pervaded public policy since World War II: supply-sideRead MoreEssay about The fed under alan greenspan2517 Words   |  11 Pagesbanks also sorts checks that are written for other banks and transfer it to the appropriate bank. By far the most important job the Federal Reserve has is maintaining a sound monetary policy. nbsp;nbsp;nbsp;nbsp;nbsp;The high rate of inflation, in the early nineteen-seventies, caused the government to adopt a disastrous policy of direct controls on wages and prices. These controls not only screwed up the functioning of markets in allocating resources, leading to widespread shortages, but these controlsRead MoreThe United States Relations with the Middle East2681 Words   |  11 Pagesconsequently, the U.S. for its backing of Pahlavi’s rule. In the 1970’s, tensions between the Iranian citizens and the government escalated as the people suffered from economic and social inequalities. The country was characterized by urban overpopulation, monetary inflation, and rampant corruption regarding the election of military and political leaders. 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National banks assisted in bailouts to prevent large financial institutions from collapsing, and that was only prevented by the help of national banks, who assisted in bailouts. Although national banks stepped in, stock markets dropped all over the world. The crisis is the cause for the failure of many businesses and a loss of trillions of U.S. dollars in consumer wealth, along with decreased economicRead MoreChile : An Engine O f Global Growth1471 Words   |  6 Pages2015, and may even encounter a fifth negative year in 2016. In the past couple months; developing countries have begun to see the repercussions of low prices for oil and key commodities (The World Bank, 2015). According to World Bank President Jim Yong Kim, Developing countries were an engine of global growth following the financial crisis, but now they face a more difficult economic environment†(The World Bank, 2015). Despite recent downturns for emerging markets, Chile has been on the up rise since

Equality in School Finance Essay - 1142 Words

Equality in School Finance In The Story of the Education Dollar, Odden, Monk, Nakib and Picus describe some basic facts about education spending in the United States to facilitate an understanding of the level and uses of the federal governments policies on education funding. The purpose of the authors discussion is to argue that public education facilities need to change their focus on the consumption of educational resources to a focus on producing high levels of student achievement. They contend that such a redirection in focus will require large improvements in student achievement, given that only about 10 percent of students currently attain the desired level of achievement across the board in mathematics, science, writing,†¦show more content†¦As a result, Odden et al. argue that education spending will need to undergo fundamental restructuring if it will ever successfully improve student achievement. Basically, the long-term task of restructuring education spending must be to quot;get schools t o act more like producers of high levels of student achievement than like consumers of educational resources.quot; However, they note that there are no straightforward ways to ensure the success of the restructuring. However, they maintain that research has demonstrated that all students, despite differences in income and ability, can learn advanced mathematics, science, writing, history and reading comprehension. Traub would take issue with Odden et al.s argument, insofar as they do not consider the considerable additional disadvantages faced by inner-city youth that may affect their ability to achieve in school. Odden et al. note that a reform strategy has been developing over the last five years as a policy approach to support the attainment of the ambitious goals of their own analysis. In particular, they note that the reform strategy includes having the top of the education system create goals, set curriculum standards, and develop tough tests that indicate what students know and can accomplish in core academic subjects. However, the responsibility for accomplishing the stated objectives will reside with each school district. Thus, each school district will have to undergo significant changes in its government,Show MoreRelatedThe State Of The Texas Education System1245 Words   |  5 PagesThe schools and parents in low income areas have often assumed the position of social fears. This relationship of education to the views of Texas society is prevalent throughout the low income areas, thoughtful, and complex. One principle that Texas have had problems coping with, it is the concept of e quality. Equality of opportunity means that no one should be denied equal access to education. 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To get rid of this problem more funding needs to be made from the federal government, equity must be focused on over equality when funding, and property tax laws shouldnt affect the amount of funding put into local schools. By focusing on equality in the school systems we overlook the deeper problem of unequal education opportunitiesRead MoreA Discussion Of Constitutional Law And Its Relationship With Education1031 Words   |  5 Pages and the Education Service Centers. Therefore, the ever evolving Texas Constitution has a direct influence on school districts and educational administrators. United States Constitution The United States Constitution is considered the law of the land. 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Budgeting should

Red Bull Marketing Strategy - Get a Sample Solution

Question: Discuss about theRed Bull Marketing Strategy. Answer: Introduction Red Bull is no doubt a transformed multinational company because of its products that invigorate customers body and mind. The multinational company offers two primary products, and its international success remains a subject of interest for nearly every researcher (Gates 2015). The article opts to address the international marketing strategies the company has used to remain a major global player in the industry of beverage and energy drinks. Interestingly, it is evident that Red Bulls advantage has come from its relative production costs and customer loyalty (Porter 1985). Nevertheless, the company is facing a fierce threat from the major players in the market, in particular, in its penetrated territories. Conversely, the company still enjoys a growth in the international energy drinks industry (Thompson, Rindfleisch Arsel 2006). Therefore, the article examines the role of marketing strategy at all business and corporate levels regarding Red Bull. Expansion of Red Bulls Target Market Since the inception of Red Bull, its target market has remained the generation Y (18-34 years), particularly the male segment market as explained by Ackerman (2013). In fact, the company has strived and invested heavily on various guerrilla tactics to reach this target market including the extreme sports associations, Cliff Driving, and the Red Bull Air Race. Undeniably, this strategy has ostensibly worked for the company. However, the target market is becoming saturated because all the leading brands target the same market using a similar approach (Cnossen, Li, Sampath, Taylor-Maisano Tsonev 2016). To this effect, it would be prudent for Red Bull to broaden its appeal using different strategies. In most cases, the young generation has become more health conscious and have expressed concern about the health effects regarding the energy drinks compared to other generations (Thompson et al. 2006). Similarly, the consumption rate of energy drinks remains low among the women because the y are more responsive to health than men. In response to this saturated market segment, the company needs to introduce zero-calorie and sugar-free editions that would tap into a rapidly growing market share. Montague-Jones (2011) also acknowledges that continued efforts to endorse celebrities and role models in getting around legislations to reach other market shares including the minors before they set their spending habits. However, Red Bulls has disputed these allegations as they levy criticisms. The company must intensify its efforts to attract more women to its products. In fact, it has used high-profile sportspeople including professional golfers including Skier Lindsey Vonn and Alexis Thompson (Bhasin 2012). Red Bull has incessantly operated profitably in a niche segment, especially the soft drink market. The big companies never participated in this market segment, but have invaded the market and are building and protecting market share. The presence of the PepsiCo and Coca-Cola brands and related marketing clouts, they will cause the niche expansion in the next few years (Cnossen et al. 2016). For example, Coca-Cola has stated its position and objective to introduce a one-two punch brand in the growing and profitable energy drink industry. The presence of these companies and anticipated new entrants will expand thus appeal to a broader market share. Red Bull will have to respond to protect its market position and build sales beyond the reproach. Indeed, the new entrants offering the similar drinks at pocket-friendly prices would threaten Red Bull (Red Bull 2013). Similarly, the Coca-Colas established distribution networks will be disastrous to Red Bull because of the credibility and ins tant shelf-space for the Coca-Cola brands in the market (Gates 2015). To this effect, Red Bull must adjust the market strategy so as to survive the competitors onslaught and broaden its target market. Red Bulls Marketing Mix The elements of marketing mix must change because nothing can benefit the firm without adjustments based on the market dynamism. The product is the most important marketing mix that the business should consider changing to improve its competitiveness in the market (Porter 1985). Product The current product line that Red Bull offers seem limited if compared to the competitors. Red Bull faces fierce competition from Rockstar Inc. and Monster Energy that have established a broad range of flavours that have blended well with the targeted market. Rockstar and Monster Energys line of drinks have surpassed the current six flavours that the company has offered to the public (Montague 2013). Undeniably, the three of the Red Bulls flavours have the same flavour. Unfortunately, the product lacks the full flavour, and the other has sugar-free, while the last product has a zero-calorie flavour (Bhasin 2012). The future of the companys product will depend on its efforts to adjust on its flavours. For example, it should introduce a coffee blend because a Java infused energy drink would be relevant in creating an all-natural product (Gates 2015). Coffee is a healthy source, and the company will benefit by offering coffee mixture to help it expand its target market. With this blend, the Austrian company will attract younger generations living off of barista style coffee drinks. Indeed, the strategy will also attract the interests of the older crowds that have always embraced black coffee. Red Bull has failed to tap into new markets, particularly the tea and juice energy drink fusions. By introducing tea union or juice with an energy drink, the company will add a non-carbonated drink to customers. Besides, the strategy will open up the minds of various clients in the market because a juice or tea mix will satisfy the healthy conscious shoppers who rarely consume carbonated drinks (Forseth 2012). Red Bull should offer energy drinks with various caffeine levels so that it can outclass its rivals. Importantly, most of its rivals have offered an extra strength versions with more energy packed drinks compared to its traditional energy drinks. In fact, packing the product in cans is attractive to shoppers because they will believe that the Red Bull Xtra has more values that the original drinks (Gates 2015). Therefore, the company must change its products as a marketing mix by expanding its product line to encompass tea, juice, and coffee flavoured energy drinks. Red Bulls Global Marketing Strategy The company has ostensibly invested in different marketing strategies to meet the expectations of its targeted market. In fact, the gorilla marketing tactics have formed the foundation of Red Bulls marketing strategy (Gebhardt, Carpenter Sherry 2006). Apparently, the conglomerates use different marketing strategies such as event sponsorship, word-of-mouth, sampling programs, advertisement, and point-of-purchase. Red Bull remains the most popular energy drink in the modern world based on its market share. Smith and Atroch (2010) argue that the company is the pioneer in this industry of energy drink. By 2008, the companys market share was 29 percent of the global market. Indeed, in the United States, it occupied 47 percent of the US energy drink market share (Cnossen et al. 2016). For several years, the company has supported athletes because of its athlete drinks. It is evident that the firm uses an innovative marketing strategy that encompasses passive marketing elements including print and television advertisements as managed by the companys House that have incessantly issued the monthly Bulletin magazine. Similarly, the organization has invested in advertising using the modern or active marketing techniques including team ownership, ambush marketing, event organization, and digital marketing like social media, viral advertisements, and blogs (Gates 2015). Red Bull remains a primary example of the ambush marketing because it involves the investment in creativity, knowledge, energy, and time beyond money to realize its objectives. In most cases, Red Bulls ambush marketing has justified its fantastic success thus create a brand buzz, in particularly on the club scene (Red Bull 2013). The company made the local DJs as exhibited in its products thus making the product popular among the clubbers. Roy-Bornstein (2011) views the ambush marketing as seeding. Red Bull has further engaged in active social media marketing efforts to maximize its potential. News Reputation (2012) found that Red Bull was 49.3 percent active on Twitter as many users mentioned it in their tweets. Red Bull has excelled in the event organization and team ownership marketing efforts. However, many critics have questioned why the company has used these techniques instead of sponsorship (Lewis 2013). The company has incessantly failed to offer a full sponsorship. For example, the traditional sponsors of events pay for their logo regarding the team thus derive the marketing value through association. For instance, the Adidas sponsoring the Olympics appeared undermined by the ambush marketing campaigns. For Red Bull, the company has integrated the events and team into its operations and has linked them to its values and branding to overcome any efforts of the competitors ambush marketing strategy. The Red Bull Racing F1 is an event completely sponsored by the company thus compels the cars in the event to have its logo and colours (Cnossen et al. 2016). To this effect, any company intending to associate with the event would find it nearly impossible due to the branding. Red Bull has also established teams such as the New York Red Bull football club, EC Red Bull Salzburg among others (Gebhardt et al. 2006). The rivals can rarely find an opportunity to ambush it in the stadium because the stadium is renamed the companys brand. The Red Bull Arena bares the companys colours and logo thus making the organization make the best investment because it runs these teams as turnover a profit and business. A similar situation is also evident in the in the Red Bull events where its themes with Cliff Diving and Red Bull Flugtag are inevitable (Red Bull Energy Drink n.d). The events remain intrinsically linked preventing ambushing thus allows the company to gain an annual brand interaction with the targeted and potential clients. Recommendations Based on the analysis of the companys operations and activities, it is indisputable that Red Bull has achieved significant success in their market segments. Conversely, some shortfalls have affected its operations, and the company needs to redress them. The worst threat is that of lacking diversity because it only focuses on the on the product, thus exposes it to other major companies including Pepsi-Cola and Coca-Cola that can introduce a better product using a stronger advertisement (Gates 2015). Despite the companys efforts to diversify by adding a sugar-free energy beverage, the effort is insignificance in preventing more influential companies from eating into its energy drink market share. To this effect, the organization needs to focus on unrelated and horizontal diversification strategy so as to expand its product portfolio thus reduces risks. Red Bull should also consider expanding its target market so that it can increase the market size by adopting a progressive diversification approach. Lewis (2013) maintained that the companys current target market seems to be changing and getting older, which are the clubbers, athletes, and students, mainly drawn from generation Y. The proposed change can make its current marketing strategies less effective, hence the need for expanding the target markets or changing the marketing styles. Conclusion The energy drink industry seems to be a productive sector that continues to attract new entrants. The Red Bulls success has attracted many companies, which have made significant efforts to enter and dislodge Red Bull. However, Red Bull appears to be prepared to retain and expand its market share. The competition level remains fierce thus increasing the risk, even for the established firms to lose their market share because of the high rate of substitutability of the energy drinks. The industry and market frequently becoming segmented regained the flavour, low-carbon options, and various sugar-free options. Companies such as Red Bull are finding it hectic to establish an individual image to make them unique and distinctive in the market. 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